Infographic: Manipulating the senses

How does smell, sight and touch change the way consumers perceive purchases?

Did you know that consumers are willing to fork over more cash when the product smells nice? Or that slow music makes people stroll a bit more leisurely through store aisles? Or that the colour yellow makes people think of salty things (thanks McDonald’s fries!). Check out the infographic (based on global research) by graphic designer Kate Stephens over at research firm Alternative Finders for more fascinating insights into how people subconsciously make decisions. (Sadly, she didn’t mention that touching men’s boxers makes women more likely to pay more and seek a more immediate rewards…but now you know.)

4 Ways Retailers Manipulate your Senses_infographic

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