Inside the Mind of the Shopper

Diana LucaciFounderTrue Impact Marketing Shopper decisions are driven by emotion over 90% of the time, so understanding why they do what ...

Diana Lucaci
Founder
True Impact Marketing

Shopper decisions are driven by emotion over 90% of the time, so understanding why they do what they do is critical to predict – and influence – retail behaviour.

Diana Lucaci will delve into recent case studies to show how to use neuroscience to understand shopper behaviour, and to shed light on the impact of the omni-channel retail experience.

As founder and CEO of Toronto-based True Impact, Lucaci uses neuroscience and biometrics research to help drive brand growth.

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