Microsoft Advertising: The New Brand Content Upfronts

Being a content creator wasn’t in our DNA. Microsoft was built on partnerships so we made a similar shift with ...

Being a content creator wasn’t in our DNA. Microsoft was built on partnerships so we made a similar shift with MSN. Through strong partnerships with the top publishers in Canada and globally, we have developed a platform that meets consumer demands for engaging, quality curated content that is personalized, relevant, and timely… across devices.

During this session, MSN Canada’s Executive Producer, Matthew McKenzie, will showcase the strategy behind moving from content creating to content curating and the many opportunities MSN provides for aligning your brand with the right experiences, at the right time.



Matthew McKenzie


Executive Producer – Information and Content Experiences

Microsoft Canada

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