The Globe and Mail: The New Brand Content Upfronts

Native advertising has quickly caught the attention and the imagination of global marketers who want to engage their target audience ...

Native advertising has quickly caught the attention and the imagination of global marketers who want to engage their target audience in meaningful and authentic ways.

There are many ways to use native, but what’s the best way for your brand?

The Globe and Mail will host a panel discussion with some of the leading minds in advertising strategy to offer points of view on the role of native in your advertising plan. They’ll share their experiences across countries and across platforms to deepen your thinking about ways to use native to build your brand.

Moderator Panel


Sean Stanleigh


Managing Editor, The Globe Content Studio

The Globe and Mail



Stephen Sonnenfeld


VP, Advertising & Brand Integration

Thomson Reuters



Tony Vlismas


Head of Market Strategy

Polar



Yvonne Gibson


Director of Marketing Communications

GE

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