Using cultural insights to influence spending

Graham Candy Strategist Fresh Squeezed Ideas

Every decision we make is an act of culture, so digging deep into the underlying social and cultural drivers behind shopper behaviour is critical for growth-focused brands.

Graham Candy, cultural strategist at Toronto-based Fresh Squeezed Ideas, will shed light on how anthropology can be used in the study and practice of shopper marketing and retailing, and will explain and illustrate through case studies with key clients, how brands and retailers can turn shoppers into buyers by uncovering powerful cultural insights.