Navigating the digital minefield to win shoppers

Kevin LundManaging Director, Global Retail ProgramsPerennial All too often, retailers and brands embark on digital initiatives that fail to make an ...

Kevin Lund
Managing Director, Global Retail Programs
Perennial

All too often, retailers and brands embark on digital initiatives that fail to make an emotional connection with customers.
Illustrating with examples from his work with major retail clients, Perennial’s Kevin Lund will discuss the art of weaving digital and social media into the shopping experience in a way that creates a continuous cycle of affirmation.

Learn which common pitfalls to avoid and discover how to build powerful connections with shoppers by tapping into their digital behaviour, while maximizing ROI.

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