Keynote: Creating omni-channel content to build a seamless brand voice

Suthamie Poologasingham Sr. Advisor, Digital & Omni-Channel, and Director of Research JC Williams Group Ethan Song Co-founder, CEO, and Creative Director Frank & Oak With ...


Suthamie Poologasingham

Sr. Advisor, Digital & Omni-Channel, and Director of Research
JC Williams Group



Ethan Song

Co-founder, CEO,
and Creative Director
Frank & Oak

With the explosion of technology, shoppers are engaging with brands across multiple platforms, so creating a voice that bridges all channels gives retailers and manufacturers a significant edge. This session will kick off with winning strategies for adapting to the Omni-channel world and generating frictionless content to drive engagement, from guru, Suthamie Poologasingham.

Ethan Song will follow by revealing how Montreal-based Frank & Oak has evolved from an online fashion start-up to a hip lifestyle brand with 1.6-million loyal customers across North America by building a seamless multi-platform voice, and he will share the latest shopper-centric strategies in-store and across all digital and mobile touch-points. Our speakers will close the session with a lively conversation.

Tags:


,