The secret to ad awards success

Turns out an epic song is all you need.

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We’ve been lied to. Winning awards actually has nothing to do with the work. The secret to stage success is (drum roll, please) the case study song. And now you know.

This awards-entry-changing realization comes courtesy of Creative Fuel, a conference out in Australia, as well as the musical experts over at Cummins & Partners. They’ve just come up with The Award Show Case Study Song of the Year, which you can use to pick up some trophy loot for only $965 (with a ticket to the event thrown in). Want to know more before dishing out the pocket change? Here’s a documentary they made to show the thought process that went into making this masterpiece of dolphin squeals, cinematic vocals and “feelings.” You’ll never be able to listen to a case study song the same way again.

From Stimulant