As the deadlines approach for the 2016 AToMiC Awards, here’s your look at this year’s jury, which will award breakthrough work in advertising and media creativity, technology and content.

The early bird deadline for entries is Dec. 15, with a final entry deadline of Jan. 22, 2016.

Check out the 2016 jury members below, and be sure to read about the 2015 winners here.

Co-Chairs

Mark Childs, CMO, Samsung Canada
Helen Pak, CEO & CCO, Havas Worldwide Canada
James Stewart, Director & Founder, Geneva Films

Jury

Francesca Accinelli, director, national promotion & communications, Telefilm
Katie Ainsworth, CD, Grey
Jay Bennett, SVP of creative & innovation, Smokebomb Entertainment
Vanessa Case, EVP content, Blue Ant Media
Iain Chalmers, VP, marketing and innovation, Diageo
Cathy Collier, CEO, OMD
Luc Du Sault, Partner, VP, CD, Lg2
Maria Hale, EVP, television, head of content distribution and pay TV, Corus Entertainment
Ricardo Martin, VP marketing, Unilever
Marguerite Pigott, VP, outreach and strategic initiatives, CMPA
Ryan Spelliscy, SVP, ECD, JWT
Ann Stewart, president, Maxus Canada
Christina Yu, EVP, Executive Creative Director, Red Urban

The 2016 awards will also have four new categories:

Virtual Reality – Don’t be fooled by its name. VR can have real impact. As the tech becomes more accessible, this category gives kudos to the programs that bench test the capabilities of VR and imagine new ways to use the tech for innovative content and engaging experiences.

AToMiC Shift – It takes a big brand to admit when a change is needed. It’s not just fine-tuning, but making tactical changes to a company’s marketing strategy or brand positioning that can fundamentally shift the business and boost its bottom line. This category celebrates the brands and companies that have, based on solid insight, repositioned themselves in front of (old or new) consumers and walked away with positive results.

AToMiC Design – This is design that goes beyond beauty, and brings something entirely new to the category. Whether it’s a brand identity, retail design, packaging or a logo, this category celebrates work that takes design thinking to a new level – a new way of using a medium, an unexpected direction for a brand, or some other form of innovative thinking.

Online Video – What makes an online video go viral? Simply put, it has to be different. It gives the audience that “aha” moment that makes them laugh out loud, or shed a tear, or gasp in surprise. This category is for online films that break through the clutter and truly stand out.

Meanwhile, AToMiC CSR has been renamed as Cause & Action and Best Print Engagement have become Best Print/Out-of-Home Engagement.