Articles Tagged ‘AToMiC 2016’
I like Canada’s odds in Cannes
Publisher Mary Maddever looks ahead to the Lions and the work that could stand out.
2016 AToMiC Awards winners revealed
Check out the disruptors, creators and shifters whose ideas took off.
AToMiC Awards: 2016 jury
Meet the judges who chose the winning cases.
AToMiC Awards: Getting personal on social
Converse, Smarties and the Canadian Safe School Network personalized their messages to get them shared.
AToMiC Awards: Removing the friction
These social campaigns broke barriers to action with devices and narrative techniques.
AToMiC Awards: In the moment
These cause campaigns demanded immediate action, and provided instant gratification to donors.
AToMiC Awards: Cinematic ads with an emotional hook
Cineplex and CIBC brought moviegoers (and online viewers) to tears with their long-form branded content videos.
AToMiC Awards: Grand gestures
In an era of big data and micro-targeting, there’s still room for bold stunts and big ideas.
AToMiC Awards: Made you look
Through creative use of their environments, these OOH campaigns won eyeballs and hijacked mobile reach.
AToMiC Awards: Disrupted expectations
Ikea and the Foundation Fighting Blindness messed with media to win the audience’s attention.
AToMiC Awards: Designing a guitar book
Rethink creates a notebook to store inspiration.
AToMiC Awards: Know thy audience
From newly-minted executives to festival-loving dog owners, these brands found their targets in clever ways.
AToMiC Awards: Shifting perceptions
Brands from Uber to the Liberal Party of Canada saw the need for change, and repositioned to connect with new audiences in fresh ways.
AToMiC Awards: Crossing platforms
TV shows looked to other media – and the real world – to extend their fan bases, while brands deepened their role in TV.
AToMiC Awards jury revealed
Take a look at who will judge next year’s awards. Plus, check out the new categories for 2016.
