Articles Tagged ‘AToMiC 2016’

Cannes

I like Canada’s odds in Cannes

Publisher Mary Maddever looks ahead to the Lions and the work that could stand out.

Rethink

2016 AToMiC Awards winners revealed

Check out the disruptors, creators and shifters whose ideas took off.

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AToMiC Awards: 2016 jury

Meet the judges who chose the winning cases.

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AToMiC Awards: Getting personal on social

Converse, Smarties and the Canadian Safe School Network personalized their messages to get them shared.

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AToMiC Awards: Removing the friction

These social campaigns broke barriers to action with devices and narrative techniques.

The Window Project

AToMiC Awards: In the moment

These cause campaigns demanded immediate action, and provided instant gratification to donors.

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AToMiC Awards: Cinematic ads with an emotional hook

Cineplex and CIBC brought moviegoers (and online viewers) to tears with their long-form branded content videos.

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AToMiC Awards: Grand gestures

In an era of big data and micro-targeting, there’s still room for bold stunts and big ideas.

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AToMiC Awards: Made you look

Through creative use of their environments, these OOH campaigns won eyeballs and hijacked mobile reach.

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AToMiC Awards: Disrupted expectations

Ikea and the Foundation Fighting Blindness messed with media to win the audience’s attention.

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AToMiC Awards: Designing a guitar book

Rethink creates a notebook to store inspiration.

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AToMiC Awards: Know thy audience

From newly-minted executives to festival-loving dog owners, these brands found their targets in clever ways.

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AToMiC Awards: Shifting perceptions

Brands from Uber to the Liberal Party of Canada saw the need for change, and repositioned to connect with new audiences in fresh ways.

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AToMiC Awards: Crossing platforms

TV shows looked to other media – and the real world – to extend their fan bases, while brands deepened their role in TV.

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AToMiC Awards jury revealed

Take a look at who will judge next year’s awards. Plus, check out the new categories for 2016.