Acing the branded content endurance test

Launching a clever, wildly innovative campaign is one thing. But how do you fuel interest in long-term content programs? And ...

Launching a clever, wildly innovative campaign is one thing. But how do you fuel interest in long-term content programs? And how do you manage that cost effectively? That’s the real grail.

Come hear how Walmart’s content strategy is bolstering its omnichannel experience, and how Kraft is optimizing its “What’s Cooking” CRM content investment and keeping its Hockeyville franchise fresh.

From micro-targeted ads to social-friendly content, these initiatives are delivering on both the interest and investment front of ROI.

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