Trends in big data to improve the shopping experience

Going beyond the use of big transactional data to personalize CRM, this discussion explores how to harness the gifts of ...

Going beyond the use of big transactional data to personalize CRM, this discussion explores how to harness the gifts of connected shopper data to improve shoppers’ experience in-store, where it matters most. Learn a new model for essential shopper data elements, along with applications of this essential data for all the “four P’s” of marketing and for emerging trends in store localization.

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