Winning in Québec

We all know Quebec is a unique microcosm with its own culture, shopping behaviours and challenges. This session will examine ...

We all know Quebec is a unique microcosm with its own culture, shopping behaviours and challenges. This session will examine two cases – one brand from English Canada attempting to make headway in Quebec, and an established Quebec brand taking learnings from its home market and applying them to the rest of the country.

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