We all know Quebec is a unique microcosm with its own culture, shopping behaviours and challenges. This session will examine two cases – one brand from English Canada attempting to make headway in Quebec, and an established Quebec brand taking learnings from its home market and applying them to the rest of the country.

Claude Auchu

Partner/VP, Creative Director

lg2boutique

Pascal De Decker

Executive Creative Director & General Manager

TAXI Canada

Marc-André Fafard

Strategic Planner

lg2

Andrea Graham

Senior Marketing Executive

Leon’s Furniture

Jeff MacEachern

Executive Creative Director

TAXI 2