The results are in, and while the actual PROMO! Awards winners won’t be revealed until Sept. 22, here are the finalists for the strategy-hosted awards gala in Toronto.
This is the 16th year in which the PROMO! Awards and CAPMA (Canadian Agencies Practising Marketing Activation) have awarded brand activation programs for their “breakthrough creative, strategic brilliance and outstanding results,” with the judges selecting a total of 25 campaigns, created for 17 brands by 15 different agencies.
Here is the shortlisted work:
Procter & Gamble – Always
“Unstoppable”
Leo Burnett Toronto / Chicago
Raising the Roof
“Coming Soon”
Leo Burnett Toronto
Labatt Breweries of Canada – Bud Light
“Bud Light Living Champion”
Anomaly
Labatt Breweries of Canada – Budweiser
“Budweiser Metallica Brew”
Anomaly
Spotify Canada
“Spotify’s Music For Your World”
Anomaly
Labatt Breweries of Canada – Corona Extra
“Summer Starts with Cinco De Mayo”
Hunter Straker
General Mills – Honey Nut Cheerios
“Bring Back the Bees”
Cossette
Amnesty International
“Barbed Wire”
Cossette
McDonald’s Restaurants of Canada
“McCafé Cinéma”
Cossette
SickKids Foundation
“Life Unpaused”
Cossette
Perfetti Van Melle – Mentos
“Mentos Amazing Journey Contest”
Cossette
Société des alcools du Québec
“SAQ Inspire”
Cossette
Interac
“Interac 21 Day Credit-Free Challenge”
Zulu Alpha Kilo
Cineplex
“Lily & the Snowman”
Zulu Alpha Kilo
Interac
“Be in the Black”
Zulu Alpha Kilo
Interac
“Merry January”
Zulu Alpha Kilo
Leon’s
“#GetMoveWorthy”
Taxi
New Balance
“Only In Canada(s)”
Havas Worldwide Canada
Loblaw Companies Limited – PC Collection
“PC Insiders Collection Boutique”
Mosaic
Labatt Breweries of Canada – Stella Artois
“Stella Artois Sensorium”
Mosaic
Pepsi Foods – Quaker
“The Recital”
Studio M
Project Consent
“If it’s not yes, it’s no”
Juniper Park\TBWA
Wrigley Canada – Skittles
“Skittles Holiday Pawn Shop”
MediaCom / BBDO / Harbinger
WestJet
“WestJet Christmas Miracle: 12,000 mini miracles”
Studio M
