PROMO! Awards finalists revealed

Cossette and Zulu Alpha Kilo lead the pack of nominees for the 16th annual awards celebrating creative brand activations.
promo

The results are in, and while the actual PROMO! Awards winners won’t be revealed until Sept. 22, here are the finalists for the strategy-hosted awards gala in Toronto.

This is the 16th year in which the PROMO! Awards and CAPMA (Canadian Agencies Practising Marketing Activation) have awarded brand activation programs for their “breakthrough creative, strategic brilliance and outstanding results,” with the judges selecting a total of 25 campaigns, created for 17 brands by 15 different agencies.

Here is the shortlisted work:

Procter & Gamble – Always
“Unstoppable”
Leo Burnett Toronto / Chicago

Raising the Roof
“Coming Soon”
Leo Burnett Toronto

Labatt Breweries of Canada - Bud Light
“Bud Light Living Champion”
Anomaly

Labatt Breweries of Canada - Budweiser
“Budweiser Metallica Brew”
Anomaly

Spotify Canada
“Spotify’s Music For Your World”
Anomaly

Labatt Breweries of Canada – Corona Extra
“Summer Starts with Cinco De Mayo”
Hunter Straker

General Mills – Honey Nut Cheerios
“Bring Back the Bees”
Cossette

Amnesty International
“Barbed Wire”
Cossette

McDonald’s Restaurants of Canada
“McCafé Cinéma”
Cossette

SickKids Foundation
“Life Unpaused”
Cossette

Perfetti Van Melle – Mentos
“Mentos Amazing Journey Contest”
Cossette

Société des alcools du Québec
“SAQ Inspire”
Cossette

Interac
“Interac 21 Day Credit-Free Challenge”
Zulu Alpha Kilo

Cineplex
“Lily & the Snowman”
Zulu Alpha Kilo

Interac
“Be in the Black”
Zulu Alpha Kilo

Interac
“Merry January”
Zulu Alpha Kilo

Leon’s
“#GetMoveWorthy”
Taxi

New Balance
“Only In Canada(s)”
Havas Worldwide Canada

Loblaw Companies Limited – PC Collection
“PC Insiders Collection Boutique”
Mosaic

Labatt Breweries of Canada – Stella Artois
“Stella Artois Sensorium”
Mosaic

Pepsi Foods – Quaker
“The Recital”
Studio M

Project Consent
“If it’s not yes, it’s no”
Juniper Park\TBWA

Wrigley Canada – Skittles
“Skittles Holiday Pawn Shop”
MediaCom / BBDO / Harbinger

WestJet
“WestJet Christmas Miracle: 12,000 mini miracles”
Studio M

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