Part 1. Gathering Insights.

Throughout the day, the BCON Expo will host workshops that discuss the building blocks of a great branded content campaign. “Gathering Insights – Part 1″ will address what an insight is – the fundamentals of getting to know your audience, delving into the diligence and research that goes into learning about your target market before getting to the creative stage.

Part 2. Gathering Insights.

Building on the content from “Gathering Insights, Part 1,” the second iteration of our content series will address the steps to getting to good insights, where they live and why a simple, concise and beautiful insight matters and leads to creative that moves people.

Tahir Ahmad

Vice President, Group Planning Director

Leo Burnett Company Ltd

Brent Nelsen

CSO

Leo Burnett Canada

Part 3. Building Your Editorial Calendar.

As a follow-up to our earlier “Gathering Insights” sessions, this workshop will walk attendees through the process of planning your branded content campaign launch calendar, including what to do in the lead-up to launch and what your post-launch activities and preparations should look like.

Heather Loosemore

Senior Director, Marketing Communications

Walmart Canada