Winning with omnichannel: Leveraging advanced analytics and artificial intelligence (AI) to compete in today’s retail landscape

It’s more critical than ever to be where the shopper is and today, that means getting online and getting social. ...

It’s more critical than ever to be where the shopper is and today, that means getting online and getting social. During this lively exchange, experts from YouTube, Twitter and BuzzFeed will offer insights into how brands and retailers can best use their platforms to stand out and deliver results. With the onslaught of Alibaba, the exponential growth of Amazon and other pure online retailers, the Canadian retail market was forced to “go global” overnight. The market polarization has become even more pronounced with the dominance of the discount store and the growth in the luxury segment. To stay ahead of this disruption, retail executives need to understand not only what’s driving their customers’ behaviour but also provide a more seamless consumer experience.

Deloitte’s recently released 2016 Omnichannel Customer Experience Index measured 200 North American retailers along the path to purchase. Join Deloitte’s Jennifer Lee as she reveals the key findings of the study and discusses the best practices for implementing an omnichannel strategy.