The PROMO! shortlist has been revealed

The campaigns set to compete as the best activation and experiential work in Canada.

The shortlist for the 17th annual PROMO! Awards has been unveiled, showcasing the top campaigns that jury members will consider in the experiential and activation space.

Produced by strategy and CAPMA (Canadian Agencies Practising Marketing Activation), the PROMO! Awards were designed to honour “breakthrough creative, strategic brilliance and outstanding results in the experiential and brand activation space.” This year’s 15-person jury is being led by co-chairs Susan Irving, senior director of marketing at PepsiCo Foods Canada, and David Watson, executive creative director of design at Mosaic.

The shortlisted work is below, although some finalists may be in the running in multiple categories. The category breakdowns are now available at the PROMO! Awards website.

2017 PROMO! Awards shortlist

Children’s Wish Foundation

Sport Chek
“#WhatItTakes – Rio Olympics”

1903: A Harley-Davidson Café
Zulu Alpha Kilo

Cineplex Entertainment
“A Balloon for Ben”
Zulu Alpha Kilo

“Amazon Echo #BaldwinBowl”
Leo Burnett, Toronto

YWCA Canada
Juniper Park\TBWA

Labatt Breweries of Canada
“Bud Light UFC”

Labatt Breweries of Canada
“Budweiser Light Up the Nation”

Canadian Safe School Network
“Bully Ads”

Chevrolet Canada
“Chevrolet Spark Launch”
McCann Canada

Canadian Tire Corporation
“Christmas Door”

Procter & Gamble / Mr. Clean
“Cleaner of Your Dreams”
Leo Burnett, Toronto

Canadian Down Syndrome Society
“Down Syndrome Answers”
FCB Canada

Nike Canada
“Face of the Fans”

Rethink Breast Cancer

“Haunted Door”

Garde-Manger Pour Tous
“Help Us Fill The Emptiness”

Innocence Canada
“Innocence Canada Installation”
KBS Canada

Interac Association
Interac Be In the Black Brand Campaign
Zulu Alpha Kilo

Société des casinos du Québec
“It’s Country at the Casino”

“Itty Bitty Ballers”
Juniper Park\TBWA

Lexus Canada
“Lexus LinkedIn”
DentsuBos Toronto

Boom 97.3
“Mixtape of You”
No Fixed Address

IKEA Canada
“Moving Day – Move Less”
Leo Burnett, Toronto

Interac Association
“Pets with Credit”
Zulu Alpha Kilo

Canadian Tire Corporation
“Red Door to Rio”

La Société des alcools du Québec (SAQ)
“SAQ Inspire”

SickKids Foundation
“SickKids VS”

Raising the Roof
“Street Shops”
Leo Burnett, Toronto

TD Canada Trust
“TD Thanks You”
Diamond Integrated Marketing

Drug Free Kids Canada
“The Call That Comes After”

Yellow Pages
“The Lemonade Stand”
Leo Burnett, Toronto

Tim Hortons
“Tim Hortons and Team Canada Win Gold”
Mosaic – Hunter Straker

Shock Top / AB InBev
“Unfiltered Big Game Ad Review”

Ontario Tourism Marketing Partnership Corporation
“Where Am I”
FCB Canada

Interac Association
“Winterlicious – Dinner in Black”
Zulu Alpha Kilo