Jeromy Lloyd

Contact Jeromy by sending an email to jlloyd@brunico.com

Articles by Jeromy Lloyd
Michael Romaniuk - Headshot

The New Establishment: From MD to AD

How Michael Romaniuk’s work ethic and unconventional background put him on Zulu’s (and Canada’s) creative radar.

sickkidsmountsinai

SickKids and Mount Sinai get together for Valentine’s Day

The co-branded spot highlights how quality-of-life programs can help patients feel less lonely on special occasions.

coorsraptors

Coors Light goes old-school with Raptors anniversary campaign

Retro cans and beer ads tap into both the team’s 25th anniversary and 90s nostaglia.

Merc edez

Mercedes-Benz brings shareability to its frozen racetrack

Gimli, Manitoba served as the backdrop for an event that looked to content creators to build buzz for the brand.

EXT. OREO The Stuf Shoppe

Oreo pops up in Toronto with more ‘stuf’ than ever

While promoting an LTO, the shop also helped Canadians tap into other things they like about the various forms the cookie takes.

Hero image - 1920x1080

TurboTax gives customers more support in first Canadian integrated campaign

The company is advancing its mission to be known for a more full-service tax offering.

susanobrien

2019 MOY: Susan O’Brien streamlines Canadian Tire

The marketer shows how smart data strategies and a desire for consumer insights wins the race.

Clinton-Braganza-2019

2019 MOY: Clinton Braganza is Scotiabank’s miracle maker

This year’s top Marketer of the Year keeps things loose as the bank makes good on a massive sports investment.

FrankPalmer2SM

Frank Palmer looks beyond DDB Canada

The ad legend examines his legacy, while looking forward at what’s next for him and an industry in flux.

Manulife-main

Manulife marketing goes global, but aims to keep it simple

Global CMO Gretchen Garrigues says the new branding is just the tip of the iceberg for the now customer-centric company.

181109-Longos-103a_kitchen

Longo’s new format serves a changing suburban shopper

Sustainability shapes the design of a grocery store dedicated to time-starved consumers.

Canadian Marketing Association-Destination BC-s Maya Lange Named

Maya Lange transforms tourism marketing in B.C.

The CMA’s 2018 Marketer of the Year leads a powerful network of tourism brands that have evolved with the times.

_DSC4246_CSuite_2018_2048px_MF

Back page: Mic drops at Marketing Evolution

ICYMI: strategy’s hand-picked insights that illustrate the current (and future) path of the CMO.

Alexa

Fast Facts: Data, experience top WARC worry list

The annual survey of global brands and agencies point to voice interfaces as a big obstacle to tackle.

World Map In Coin Collection

Budgets for content marketing on the rise

NewBase’s global CMO survey shows marketers feel more empowered within their organizations.