Destination Canada tells global stories with a local focus

The story of Canada resonates best when seen through the eyes of travellers. Executive Director of Global Content, Cookie Boyle, ...

The story of Canada resonates best when seen through the eyes of travellers. Executive Director of Global Content, Cookie Boyle, explains the content solution which used psychographics and heavy data that changed attitudes by zeroing in on the country-specific game plan to reach their international audience.