Top Shelf lands PR AOR mandate with BSH

The agency's assignment covers influencer, experiential and media relations for the Bosch, Thermador and Gaggenau brands.

Global appliance company BSH has picked Toronto’s Top Shelf as its public relations AOR for the Bosch, Thermador and Gaggenau brands in Canada.

Selected for a two-year term following a competitive review, Top Shelf will lead the overall communications strategy for all three luxury appliance brands within the Canadian market. The strategy will include media relations, influencer collaborations and experiential.

BSH is a joint venture between Bosch GmbH and Siemens AG, comprised of the companies’ home appliance brands, though its marketing focuses on Bosch, Thermador and Gaggenau within Canada. BSH leads market share in its category in Europe and is among the largest globally.

Steve Preiner, director of marketing for BSH, said in a release that the new features being added to its products – namely, internet connectivity – bring more “convenience and control” to its consumers, a message the company will be looking to Top Shelf to bring to the market.

BSH previously named Paradigm PR the Canadian PR agency for all three brands in 2011.