Tony Chapman contends that the six pillars a great retail brand is built upon – Proposition, Product, Place, Promotion, Price and People – have been neutralized by the Platform Economy, with brands like Amazon, Google and Netflix having forged a direct path to the consumer.
Chapman will break down the strengths and weaknesses of the platform economy and draw upon best-in-the-world retail case studies, to offer his thoughts on how anyone who relies on a physical space can counter these digital matchmakers.
