Keynote: From a place to buy to the place to be

Tony Chapman contends that the six pillars a great retail brand is built upon – Proposition, Product, Place, Promotion, Price ...

Tony Chapman contends that the six pillars a great retail brand is built upon – Proposition, Product, Place, Promotion, Price and People – have been neutralized by the Platform Economy, with brands like Amazon, Google and Netflix having forged a direct path to the consumer.

Chapman will break down the strengths and weaknesses of the platform economy and draw upon best-in-the-world retail case studies, to offer his thoughts on how anyone who relies on a physical space can counter these digital matchmakers.

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