The ready-to-drink (RTD) segment has been disrupted over the last few years, with consumers flocking to the convenience and better-for-you options on offer. Social Lite Vodka co-founder Neetu Godara and her team found a gap in the market and launched the first unsweetened vodka soda beverages in North America, disrupting the status quo.
Learn how they exponentially grew a new product amid a sea of deep pocket competitors, and which marketing strategies won over their social scenester target.
