Social Lite Vodka: Building a high growth Canadian brand

The ready-to-drink (RTD) segment has been disrupted over the last few years, with consumers flocking to the convenience and better-for-you ...

The ready-to-drink (RTD) segment has been disrupted over the last few years, with consumers flocking to the convenience and better-for-you options on offer. Social Lite Vodka co-founder Neetu Godara and her team found a gap in the market and launched the first unsweetened vodka soda beverages in North America, disrupting the status quo.

Learn how they exponentially grew a new product amid a sea of deep pocket competitors, and which marketing strategies won over their social scenester target.

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