Managing a content program in a highly regulated space: Breaking through in cannabis

**Please note** This session is age-gated (19+), please bring your ID to be able to attend. Berkeley Poole, VP of Creative ...

**Please note** This session is age-gated (19+), please bring your ID to be able to attend.
Berkeley Poole, VP of Creative at Tokyo Smoke shares insights from ideation to execution on how a winning content marketing strategy can reach and engage the right consumers despite category restrictions. Poole will illustrate how content plays a critical role in driving consumer preference by leveraging creativity to change perceptions and educate – all without showing consumption.