Bud Light: Building an LDA+ audience via entertainment

Learn how Bud Light is gaining audience traction through a nimble, always-on approach. Director of marketing Natalie Lucas explains how ...

Learn how Bud Light is gaining audience traction through a nimble, always-on approach. Director of marketing Natalie Lucas explains how Bud Light is creating consumer relevance through targeted content franchises. From a late-night inspired series for eSports, to full-length feature docs, and a music platform that brings fans up-close and personal, Bud Light is strategically engaging consumer groups, and ultimately – building share in the beer category.