Store of the future: a theme park for marketers?

As the customer journey becomes more complex on and offline, bricks and mortar has become a great deal more than ...

As the customer journey becomes more complex on and offline, bricks and mortar has become a great deal more than just sales locations. But what marketing opportunities are expensive passing fads and what are trends that will stick? How does the store experience sit within the path-to-purchase?

Best Buy’s Angela Scardillo will take a look back at the last decade of innovation, look ahead to this decade and consider way beyond, to imagine the stores of the future and connected marketing experiences that may be possible.

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