As we drive towards a 5G world with ever more distractions, how do you get people to notice your brand, let alone build it? Hear how Toyota Canada leverages branded content within their consumer-first marketing plans and how they tap tensions and unmet needs to connect with an audience and overcome perception gaps. From using data efficiently, to realizing the sweet-spot between selling and helping, hear how their approach led to brand lift.

Rachel Rayne

Sr Marketing Manager, Car & Truck Portfolio, Toyota Canada