The start of a global recovery

Applying a North American lens and focus, Don Mayo from IMI International presents a deep dive into the new shopper ...

Applying a North American lens and focus, Don Mayo from IMI International presents a deep dive into the new shopper marketing realities of today and tomorrow. Armed with research from 31 countries, Mayo shares fact-based insights drawn from over 50,000 interviews completed in late April 2020.

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