The future of marketing: Omnichannel and hybrid experiences

Disease, disunity and economic downturn are causing mutations in consumer engagement, purchase paths and patterns. Moving past instinctive reactions, CMOs ...

Disease, disunity and economic downturn are causing mutations in consumer engagement, purchase paths and patterns. Moving past instinctive reactions, CMOs need visibility into a future of hybrid experiential interactions and personalized omnichannel experiences. Most importantly, they need to see the possibilities the future holds and the preparation required right now.

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