View from the C-Suite: Tim Hortons on going back to the basics

Amid the chaos of the pandemic, many brands have had to slow down and recalibrate what they put into market. ...

Amid the chaos of the pandemic, many brands have had to slow down and recalibrate what they put into market. Tim Hortons is one of them. In this intimate and interactive conversation, CMO Hope Bagozzi will discuss the steps the marketing team is taking to rejuvenate the iconic brand by going “back to the basics” and focusing on its founding values of freshness and quality, value, and giving back to the community.

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