GoDaddy has launched a new brand campaign that makes the case for Canadian women to launch their own start-ups by telling stories of people who made it happen for themselves.

Timed for International Women’s Day on Wednesday and running throughout March, the campaign is based on research the brand conducted about how women view entrepreneurialism.

Called “The Unstoppable Woman Study,” the survey – a follow-up to research conducted by the Internet domain registrar and web hosting company in 2021 – has found that while more than 78% of women have experienced burnout at some point in their careers, many see starting their own businesses as a way to capitalize on new financial opportunities or incorporate some flexibility into their busy lifestyles.

But, there also some misconceptions that might be holding them back, such about the cost – the survey found that they overestimate the costs of launching a business by more than 50%. There is also less risk than they might think, as only 16% of current entrepreneurs say the COVID-19 is their biggest business concern.

To that end, the campaign also features the true stories of several entrepreneurs, including Sadaf Rahimi (above), who launched Charcuterie Vancouver in late 2019, just before the onset of the COVID-19 pandemic. The pandemic threw a wrench in her plans, and so she had to pivot – away from event catering and toward smaller charcuterie boxes for individual household consumption.

For Rahimi, having a website – hosted, of course, by GoDaddy – was “the biggest reason for our growth and success.”

“I truly believe every business owner needs a website at the start of their entrepreneurship journey to not only look more professional to their clients but to make their own lives easier,” she explains.

“We’re honoured any time we can be a part of helping entrepreneurs take that first step, such as naming their idea through a domain purchase or building their website,” adds Young Lee, GoDaddy’s Canada market lead. “We provide the tools and resources entrepreneurs need to feel confident at every stage of their small business journey.”

North Strategic handled PR for the campaign.