Extreme weather and climate disasters are empowering individuals to demand urgent brand action. There is a chronic fear of environmental doom – eco-anxiety – among today’s youngest generation, which companies are navigating alongside expectations that brands should make a meaningful difference in the world. Using global case studies, Humanity’s Ryan Hughes and the Research Strategy Group’s Amy Knowles will explore the behavioural science behind environmentalism and how some brands are turning eco-anxiety into eco-optimism through effective sustainability messaging.

Ryan Hughes

CSO & Head of Client Success

Humanity

 

Amy Knowles

SVP

Research Strategy Group