Cheap page views are so 2022. Now it’s all about quality over quantity when it comes to measuring the success of content-marketing campaigns. An engaged customer is more valuable than any number of fly-bys. The challenge is that strong engagement is harder to achieve and equally difficult to maintain. There’s no one-size-fits-all approach. How do you produce content an audience will want to spend time with? What are the key metrics? Sean Stanleigh, Head of The Globe and Mail’s content-marketing division, goes over what brands need to consider.

Sean Stanleigh

Head of Globe Content Stuido

The Globe and Mail