‘Tis the holiday season, which means strategy will be posting all of the holiday greetings, seasonal messages, techy tools and quirky products Canadian agencies have created this year, as they come in. Parts one and two of strategy‘s annual roundup were published earlier this month.
Us Communications
Santa’s business empire, Claus Co., is the latest client secured by Us Communications, according to the Toronto-based indie’s new holiday promo.
The agency put out a press release touting the partnership, and how Us has become Claus Co’s AOR, along with an accompanying video and case study page. The release discusses the agency’s excitement to elevate Santa and “amplify his product lineup for the modern age.”
Details of the brand refresh that Us Co. has planned for the holiday icon are all laid out online as part of the promo, including partnerships with brands like Mattel, Fortnite, Oatly and Nike, and a pitch for Santa to be the central figure searching for love on the next season of The Golden Bachelor.
Wasserman
A much-needed break from work is nearly here for most offices, but those last few in-office days can feel like a drag to get through.
To solve this issue, Wasserman set up a “Season’s Meetings” website for its clients this year. The website allows users to access videos of fake Zoom calls where a holiday movie is included in one of the squares on-screen (alongside members of the Wasserman team in the other squares). The site’s users can choose from royalty-free films found online like Miracle on 34th Street, Rudolph the Red-Nosed Reindeer and Scrooge.
But you don’t want to get caught watching classic films at your desk while still on the job, so Wasserman included a “stealth mode” button to click that hides the movie if someone is getting too close to the screen.
Evolve
After working from home became a necessary way for companies to continue to operate through the COVID-19 pandemic, the past couple of years have seen more and more workers returning to the office full-time.
Getting back into the groove of office life can be a challenge for those who’ve grown accustomed to working from home. So Evolve advertised an “Office Reintegration Handbook” this holiday season as a way to safely navigate a return to office norms.
Blackjet
Brand and business consultancy Blackjet wanted to find a way to give back during the holiday season while still ensuring its clients feel involved.
The Toronto-based agency made a special donation to Good Shepherd Ministries to help provide meals to the city’s most vulnerable citizens.
The agency then partnered with One Night Only Pizza to deliver pizzas in custom Blackjet-branded boxes to its clients, with a secret message beneath the pizza and a QR code that leads participants to donate to the Good Shepherd Ministries as well.
Ethnicity Matters
Multicultural marketing and ad agency Ethnicity Matters created a “candies of the world” box to send to clients and celebrate a sweet year coming to a close.
The agency combined the candies with a newsletter highlighting a variety of multicultural holidays celebrated in Canada, with an explanation about the holiday and matching campaigns celebrating their clients’ outreach.
