DoorDash introduces SafeChat+
DoorDash launched a new feature this week that’s designed to use AI to make the app safer by combating chat abuse and harassment.
SafeChat+ uses artificial intelligence to review in-app conversations to detect and prevent verbal abuse and harassment. If the feature detects an inappropriate or abusive conversation between a consumer and Dasher, the Dasher is given the option to cancel the order without impacting their rating. If the order is already complete, SafeChat+ will automatically end any further chat to prevent the situation from escalating.
On the other hand, if a Dasher uses inappropriate or abusive language with a customer during delivery, the customer can reach out to DoorDash to report the incident and receive assistance.
The company’s Trust & Safety team will investigate all incidents identified by the tool and enforce the app’s policies prohibiting verbal abuse and harassment, the company says.
SafeChat+ was rolled out to all in-app chats between consumers and Dashers this week, and the company says it’s designed to review more than 1,400 messages per minute, covering dozens of languages including English, French, Spanish, Portuguese and Mandarin. DoorDash adds that the feature isn’t set up to access any personal user information.
SafeChat was a feature initially introduced by DoorDash in 2022 to detect inappropriate or offensive language in messages on its platform, alongside other safety features like SafeDash Check-In and Real-Time Safety Alerts.
Talk Shop makes two senior promotions
Talk Shop has unveiled two promotions.
Kayla Ciaschi (left), previously the director of client services, has accepted the position of associate vice president of client services. She will serve as the main point of contact for team-related needs, including recruitment, professional development and client growth strategies.
Meanwhile, Rachael D’Amore (right) has been promoted from business director to associate vice president of growth. In her new role, she will set and implement the sales strategy for the Toronto team, working closely with business directors to ensure revenue targets are met and financial performance is maintained.
In February, Talk Shop was named the new PR AOR for premium baby care brand, Rascal + Friends, leading the CPG’s strategic communications, media relations, influencer marketing and event strategy across Canada.
Final Edit Media and Public Relations now Venture Strategies
Vancouver-headquartered Final Edit Media and Public Relations has just rebranded to Venture Strategies to better align with the clients it serves.
The boutique firm serves public and private companies across North America across wealth management, finance, technology, health and wellness, mining and energy.
The company has served such clients as Harbourfront Wealth Management, Strategic Private Wealth Counsel, MCF Energy, Alaska Energy Metals Corporation, and others. It is also involved in the community and provides pro-bono PR services to Hockey Helps the Homeless and Dress for Success Vancouver.
With files from Christopher Lombardo
DoorDash photo by Tibrina Hobson/Getty Images
