The future of sports viewing is undergoing transformation, with streamers getting into the game and an explosion of women’s sports leagues bringing more fans to stadiums and screens. The space is growing in scope as more marketers love sport and the fans that give love back to their brands. This session will explore how they’re looking to the sports calendar to connect with Canada’s diverse communities using inclusive marketing strategies.
Heather Cameron
Head of Brand and Creative
DoorDash
Bob Park
CBO
GE Appliances
Kimberlee Welch
Head of Partnership Marketing and Media Integration
MLSE
MODERATING:
Mark Harrison
Founder
MH3 Collevtive
