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The 2025 AToMiC Awards jurors revealed

By Jonathan Russell
September 17, 2024

Ready to meet the 2025 AToMiC Awards jurors?

Strategy has unveiled the 12 experts selected to judge the ideas that pushed boundaries, spanning advertising, tech, media creativity and content. The competition has already begun accepting entries, with the early bird deadline ending on Sept. 19 and the regular deadline falling on Oct. 11.

This year’s awards includes a new category, Connected Commerce. This category awards the best use of an integrated approach to retail and consumer transactions that combines digital and physical shopping experiences.

The below jurors – and their co-chairs Lisa Reid and Jeffrey Da Silva – will begin their deliberations later this year, with the winners announced at a gala and on strategyonline.ca in late March 2025.
Stay tuned for the shortlist jurors to be announced in the coming weeks. More details on the awards can be found on the AToMiC Awards website.

Co-chairs

Lisa Reid, country lead, Procter & Gamble
Jeffrey Da Silva, former EVP, ECD, Sid Lee

Jury

Zachary Bautista, partner, creative director, Rethink
Sarah Robbins Broomfield, director of marketing, Campbell
Alyssa Buetikofer, VP, chief marketing officer, McDonald’s
Ari Elkouby, chief creative officer, VML
Byron Ells, VP, marketing  and digital experience, Empire
James Leal-Valias, group creative director, Critical Mass
Bernice Lo, VP, executive creative director, Angry Butterfly
Brian Neumann, head of brand communications, Kraft Heinz
Driscoll Reid, CCO, Cossette
Alexandre Simard, VP, digital activation, OMG
Mew-Lin Teh, director, connections and media, Coca-Cola
Abeer Verma, creative director, Citizen Relations