Zerotrillion recently completed a comprehensive brand repositioning and design for New York diamond jewellery retailer Grown Brilliance.
Zerotrillion views the impact an agency can have differently – almost radically so. That ambition shows in what they create. The agency, which has offices in Toronto, New York and Amsterdam, is producing feature films, operating a creative venture capital fund and running their own stand-alone clothing brand with a store on Amsterdam’s high street.
“We are designing Zerotrillion to be a company that can achieve an uncommon and striking variety of creative and strategic services.” explains Aubrey Podolsky, president of the Toronto office and global chief strategy officer. “All in service of helping our clients achieve their growth ambitions.”
Its ongoing partnership with Niagara Falls Tourism has seen Zerotrillion help generate an estimated $200M in economic impact, with a new campaign launching this spring.
They point to clients like Niagara Falls Tourism, for which they’ve helped deliver an estimated $200M in economic impact for the destination, or Evie Ring, who’s smart health ring the agency helped launch – and sell out in the first week.
“We’re increasingly focused on strategic renewal for larger clients, who are searching for growth,” says CEO and founder Alex Paquin. “We can be difference makers in multiple situations, as long as your ambition is clear. We’re very good at the envisaging stage and implementing a plan to help your organization change for growth.”
The agency led the full relaunch of Swiss/British watchmaker Dennison, from brand design and PR to e-commerce, even creating a design documentary with its Swiss designer.
Zerotrillion has grown and evolved since it launched in 2019, becoming known as much for its strategic consulting and design work as its creative. That may be why it has attracted a slew of new clients in the last year, including real estate investment trust Choice Properties, car-sharing app Turo, software company Achievers, the Rideau Hall Foundation and Universities Canada. To handle that extra load, it brought on new talent, including Laurent Abesdris as executive creative director for its Toronto office and Chris Hunter as managing director and chief client officer.
Paquin credits Zerotrillion’s entrepreneurial mindset for its appeal. “We understand the value of focusing on the right initiatives and the importance of achieving profitability. That resonates with commercial and business leaders,” he says. Zerotrillion’s approach, he explains, is rooted in meaningful client engagement and delivering creativity to solve real business challenges.
In Europe, the agency launched a campaign in Amsterdam for TicketSwap, a ticket platform focused on transparency.
“The competencies we need to pursue our own entrepreneurial ventures are equally valuable to the people we work with.”
“We’re not just going to do something for you because that’s what’s expected,” says Podolsky. “We’re going to look deep and work together to focus our creative efforts on what’s objectively useful for you to grow your brand.”
This philosophy has led to a slate of standout creative projects in the last few months. For New York diamond jewellery retailer Grown Brilliance, the agency recently executed a comprehensive brand repositioning and brand design. In Europe, it launched a campaign in Amsterdam for TicketSwap, a ticket platform that emphasizes transparency and trust. For the CNIB Foundation in Canada, Zerotrillion helped develop the positioning for a new children’s charity, managing everything from naming to its upcoming spring launch campaign. On the entrepreneurial front, it’s launched a feature film division, Zerotrillion Pictures and two apparel companies (ethically made sport style brand Veld and inclusive outdoor apparel brand Alder) and a restaurant chain called Sweet Chops.
Zerotrillion supported the CNIB Foundation in Canada by developing the positioning for a new children’s charity, handling everything from naming to its upcoming spring launch campaign.
One of its most ambitious client projects to date has been for Swiss/British watchmaker Dennison. The agency handled every aspect of the brand’s relaunch, from positioning to brand design, to PR, e-commerce and advertising. Zerotrillion even worked on the design brief for the watch itself and produced a design documentary featuring the watch’s Swiss designer, showcasing the agency’s ability to manage end-to-end brand development.
Zerotrillion continues to build on its partnership with long-time client Niagara Falls Tourism, creating campaigns rooted in cultural insights and local knowledge. “We’ve developed a brand platform that can sustain them for years,” says Paquin, noting that “we have something [already] in the can for them that’s launching in the spring.”
The shop’s first campaign for TicketSwap highlights the brand’s commitment to transparency through clever taglines like “Save the nasty surprises for the club toilet.”
Paquin says Zerotrillion likes to focus on the “big ideas of our time,” working with innovative companies at every stage, from conceptualization to market entry and strategic renewal. He says it’s a service model that attracts forward-thinking clients who value the agency’s expertise in building and scaling ideas.
CONTACT:
Aubrey Podolsky
President, Toronto & CSO
aubrey@zerotrillion.com
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