Prime Video - The Pack (2)

Growing network facilitates brand reach in local communities

Montreal’s Eat it Up Media built a network to deliver small town Canada in one buy

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TD ushers in online insurance buying

The online offering adds ‘confidence’ to TD’s brand pillars of comfort and convenience

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The online courses are designed by Canada’s leading industry professionals with experience in both marketing and education

Chartering a new course

The CMA’s Chartered Marketer designation demonstrates the difference real-world training can make when it comes to the next generation of Canadian marketing leaders.

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The best Tweets of 2020

Twitter Canada reveals what campaigns broke through this year

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Advisors are a key point of customer contact for TD, and it's changing its approach to adapt to women's needs.
Advisors are a key point of customer contact for TD, and it's changing its approach to adapt to women's needs.

How TD is building a more inclusive investment environment

Change is needed to keep pace with women’s growing financial influence

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Strategy’s 2020 Pharma Report

So, it’s been a pretty quiet year in pharma. Not much happening. Er…Not so much.

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To prove Schwarzkopf Professional’s new IGORA VIBRANCE hair colour range made the cut, Brightworks had Instagram’s top hairstyling influencers share authentic “first use” content to get their followers talking – and trying. A boost in awareness, earned media and social proof of switch from competitors, proved the program resonated.

The Pharma Report: How transparency and asking the right questions are key in 2020

Brightworks brings cross-category digital acumen and a frank reality check to pharma

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The Pharma Report: Agents of change

bMod’s key to success is understanding what’s driving customers

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The Pharma Report: Truth well told

To really solve the problem, you need to get to the heart of it according to McCann Health Canada

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The Pharma Report: Make it meaningful

Solving real needs with a message that resonates – that’s CloudRaker’s formula for break-out pharma

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A new goals-based investing app from TD shows a brand ready for what’s next

As more Canadians go the mobile DIY route, the brand adapts to help meet evolving needs

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How the power of data helps brands react to consumer behaviour shifts

Daily updates ensure advertisers have the most current behavioural data

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How brands led the way on Twitter during lockdown

Canadian programs connected with communities by championing passions and concerns

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Stop looking for the Holy Grail of digital measurement

Despite what you’ve been sold, brands must embrace a bit of complexity to maximize their spending

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The next step in direct: a more compelling way to connect

How KSG’s custom video messaging solution is doubling DM ROI

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