Content Driver

Five ways to diversify your creative to stand out in the new digital normal

Learnings from a Facebook study quantify the ROI of brands’ test-and-learn approach

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1 week ago

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The ROI of outsourcing research expertise

How consultants such as Rank Research Group are boosting brand effectiveness via fresh insights and approaches to data

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1 week ago

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What’s next for media measurement in an evolving ads ecosystem

Facebook’s Swetha Subramanian on how to implement MMM in a post-cookie world

Guest Contributor
September 1, 2021

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How does your Facebook News Feed work?

A new video series ‘Let Me Explain’ has the answers

Guest Contributor
August 23, 2021

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How Facebook is fighting COVID-19 vaccine misinformation

Introducing Let Me Explain: A new video series that breaks down complex topics

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August 16, 2021

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B2B: How to draw a line from marketing to sales

The Globe Content Studio’s guide to content marketing success

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July 22, 2021

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The case for digital platform upskilling

Why Jelly Academy wants certifications to be the norm for all marketing execs (and how they’re making it happen)

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June 21, 2021

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Video had a rough ride but here’s how to use it

Facebook declared it was ‘the future,’ and while the vision never materialized, it’s still an important
format for brands

Guest Contributor
June 18, 2021

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To promote the return of ketchup-flavoured Doritos, Citizen worked with influencers to launch streaming platform Doritos Ketchup+, featuring original programming from content creators.

The A-List: Citizen Relations

Making every conversation count

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June 2, 2021

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The A-List: Target

Natural born storytellers reel in national brands with humour, humanity and fresh ideas

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June 2, 2021

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In 2021, the very successful “Wildhood” campaign continued, reminding people that there’s never been a better time to “Live Your Wildhood.” Building on its slogan “Bring Back Wildhood,” doug&partners charted new emotional territory: aspiration.

The A-List: doug&partners

Ready for whatever’s next with a fresh focus on the future

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June 2, 2021

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The A-List: Zulu Alpha Kilo

From strength to strength

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June 2, 2021

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For home and auto insurance provider Onlia, DDB Canada developed an approach that broke the rules for traditional advertising in the category. “Safety Obsessed” is a fun, integrated campaign that features typical carsafety measures taken to a humorous extreme.

The A-List: DDB

A new chapter with a data-driven, design-thinking methodology

Guest Contributor
June 1, 2021

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The A-List: Wunderman Thompson

A multidisciplinary service offering which takes a 360-degree view of both client and customer

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June 1, 2021

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The A-List: Giants & Gentlemen

Finding long-term success with bravery and collaboration

Guest Contributor
June 1, 2021

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