Content Driver

Five ways to diversify your creative to stand out in the new digital normal

Learnings from a Facebook study quantify the ROI of brands’ test-and-learn approach

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The ROI of outsourcing research expertise

How consultants such as Rank Research Group are boosting brand effectiveness via fresh insights and approaches to data

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What’s next for media measurement in an evolving ads ecosystem

Facebook’s Swetha Subramanian on how to implement MMM in a post-cookie world

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How does your Facebook News Feed work?

A new video series ‘Let Me Explain’ has the answers

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How Facebook is fighting COVID-19 vaccine misinformation

Introducing Let Me Explain: A new video series that breaks down complex topics

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B2B: How to draw a line from marketing to sales

The Globe Content Studio’s guide to content marketing success

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The case for digital platform upskilling

Why Jelly Academy wants certifications to be the norm for all marketing execs (and how they’re making it happen)

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Video had a rough ride but here’s how to use it

Facebook declared it was ‘the future,’ and while the vision never materialized, it’s still an important
format for brands

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To promote the return of ketchup-flavoured Doritos, Citizen worked with influencers to launch streaming platform Doritos Ketchup+, featuring original programming from content creators.

The A-List: Citizen Relations

Making every conversation count

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The A-List: Target

Natural born storytellers reel in national brands with humour, humanity and fresh ideas

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In 2021, the very successful “Wildhood” campaign continued,
reminding people that there’s never been a better time to “Live
Your Wildhood.” Building on its slogan “Bring Back Wildhood,”
doug&partners charted new emotional territory: aspiration.

The A-List: doug&partners

Ready for whatever’s next with a fresh focus on the future

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The A-List: Zulu Alpha Kilo

From strength to strength

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For home and auto insurance provider Onlia, DDB Canada developed an
approach that broke the rules for traditional advertising in the category.
“Safety Obsessed” is a fun, integrated campaign that features typical carsafety
measures taken to a humorous extreme.

The A-List: DDB

A new chapter with a data-driven, design-thinking methodology

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The A-List: Wunderman Thompson

A multidisciplinary service offering which takes a 360-degree view of both client and customer

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The A-List: Giants & Gentlemen

Finding long-term success with bravery and collaboration

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