How to get your brand noticed as the economy rebounds

Content-marketing re-entry strategies for the balance of the year

Guest Contributor
April 22, 2021

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For the Grammys, Salt created a 90-second TV spot for RBC's music initiative celebrating musicians and their achievements during the COVID-19 pandemic, which was produced in-house with support from Media Mob creatives across Canada.

Goals-oriented content: a new marketing platform worth its weight

Salt XC turns memorable moments into content, commerce and first-party data

Guest Contributor
April 13, 2021

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Thinkingbox’s redesigned and developed Happy Egg website not only promotes the launch of its “Always Choose Happy” campaign, but sets it apart from its competitors. The website won FWA, CSS, Awwwards, W3, and more.

Scoring content goals: skate to where the puck is going

Thinkingbox built a global creative collective at the intersection of experiential, content, digital, and social

Guest Contributor
April 13, 2021

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The 55 Rush team is looking at building out its community hubs to encompass French-language content as well as U.S. market expansion.

Building stronger connections: finding opportunity in change

For 55 Rush capturing a consumer’s heart comes down to solving their problems

Guest Contributor
April 13, 2021

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Rogers_5

Harnessing the power of fandom: It’s no longer a linear conversation

Rogers Sports & Media revises the playbook on bringing brand partnerships to life

Guest Contributor
April 13, 2021

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Passion & Persistence is a sponsored series that Globe Content Studio created for American Express Canada, which profiles Canadian entrepreneurs, like chef Nuit Regular, and their unique experiences running a business during the pandemic.

Reading the room: how to make your brand story relevant

Globe Content Studio taps newsroom skills to elevate content marketing

Guest Contributor
April 13, 2021

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New Collaborators_1

The new collaborators

Brands’ evolving needs call for a new mix of talent and skills

Guest Contributor
April 13, 2021

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cookie-crumble

The path to identity solutions in a post-cookie world

It’s time to tap into the innovation and collaboration that’s helping brands refocus on strategy

Guest Contributor
April 12, 2021

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Pinterest Is A Visual Discovery Engine For Ideas Like Dinner Recipes, Home And Style Inspiration, And More

Pinterest wants brands to “Be Their Next”

The platform’s new advertiser-targeted campaign aims to capitalize on huge user growth.

Guest Contributor
April 7, 2021

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content-considerations-lexus

It’s time to change your opinion of Sponsor Content

As quality and design rival editorial, conversations need to shift from dismissal to tactical

Guest Contributor
March 29, 2021

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Why gaming is the next frontier for innovative marketing

Brands need to explore virtual worlds, according to Globe Content Studio trend research

Guest Contributor
February 22, 2021

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Pomp worked with Mercedes to offer influencers a once in- a-lifetime glamping event, escaping the city to a winter wonderland under a glass dome – safe and socially distant.

The Indie List: Bold PR strategies for unstable times

Pomp & Circumstance draws on its creative roots for new Plan As

Guest Contributor
January 25, 2021

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To show off KitKat’s new flavours, Jacknife designed some premium packaging.

The Indie List: Jacknife

Using a design approach to be holistic brand thinkers

Guest Contributor
January 25, 2021

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Vancouver Island Brewing’s sales were down 25% in a packed craft beer market. With a cause-marketing approach to raise awareness of endangered killer whale populations, 123w designed special-edition four-packs. Sales bounced back over 30% and the project has become an annual event.

The Indie List: 123w rule of ROI puts people over place

How a low overhead, high talent model feeds a culture of business-building

Guest Contributor
January 25, 2021

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Another in a series of online videos for The Period Purse seeks to reduce the stigma surrounding menstruation. And this time the forecast calls for heavy periods.

The Indie List: Creativity for commerce

It’s more than a tagline for doug&partners

Guest Contributor
January 25, 2021

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