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Growing network facilitates brand reach in local communities

Montreal’s Eat it Up Media built a network to deliver small town Canada in one buy



TD ushers in online insurance buying

The online offering adds ‘confidence’ to TD’s brand pillars of comfort and convenience


The online courses are designed by Canada’s leading industry professionals with experience in both marketing and education

Chartering a new course

The CMA’s Chartered Marketer designation demonstrates the difference real-world training can make when it comes to the next generation of Canadian marketing leaders.



The best Tweets of 2020

Twitter Canada reveals what campaigns broke through this year


Advisors are a key point of customer contact for TD, and it's changing its approach to adapt to women's needs.
Advisors are a key point of customer contact for TD, and it's changing its approach to adapt to women's needs.

How TD is building a more inclusive investment environment

Change is needed to keep pace with women’s growing financial influence



Strategy’s 2020 Pharma Report

So, it’s been a pretty quiet year in pharma. Not much happening. Er…Not so much.


To prove Schwarzkopf Professional’s new IGORA VIBRANCE hair colour range made the cut, Brightworks had Instagram’s top hairstyling influencers share authentic “first use” content to get their followers talking – and trying. A boost in awareness, earned media and social proof of switch from competitors, proved the program resonated.

The Pharma Report: How transparency and asking the right questions are key in 2020

Brightworks brings cross-category digital acumen and a frank reality check to pharma



The Pharma Report: Agents of change

bMod’s key to success is understanding what’s driving customers


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The Pharma Report: Truth well told

To really solve the problem, you need to get to the heart of it according to McCann Health Canada


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The Pharma Report: Make it meaningful

Solving real needs with a message that resonates – that’s CloudRaker’s formula for break-out pharma



A new goals-based investing app from TD shows a brand ready for what’s next

As more Canadians go the mobile DIY route, the brand adapts to help meet evolving needs


Happy biracial family involved in cooking tasty vegetarian dishes.

How the power of data helps brands react to consumer behaviour shifts

Daily updates ensure advertisers have the most current behavioural data


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How brands led the way on Twitter during lockdown

Canadian programs connected with communities by championing passions and concerns


Stop looking for the Holy Grail of digital measurement

Despite what you’ve been sold, brands must embrace a bit of complexity to maximize their spending


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The next step in direct: a more compelling way to connect

How KSG’s custom video messaging solution is doubling DM ROI