From left, Fisika partners Priscilla Benfeito, Anna Tsouluhas and Lisa Barbusci.

Redefining what an agency can offer

Newly independent Fisika leans into the future.

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November 15, 2022

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Mastering DTC

Outpost379′s expertise in direct-to-consumer marketing has wide brand appeal.

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November 15, 2022

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Invested in reading the room

How McCann Health Canada is gathering intel and insight

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November 15, 2022

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Next level pharma

How agencies are innovating to help brands connect in new ways

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November 15, 2022

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“Why” is the future; “who” is the past

Inuvo offers “why-based” marketing for a cookieless world.

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October 19, 2022

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Corus thinks FAST

The company’s Pluto TV service appeals to value-focused consumers and advertisers.

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September 26, 2022

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Wedia enters the Canadian DAM market

Digital asset management should be considered table stakes for digital marketers.

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August 16, 2022

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Programmatic is paying off for consumers and brands

Digital advertising tools are delivering ROI in a more people- and planet-friendly way.

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August 12, 2022

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Five ways AI is a game-changer for marketers

Quantcast’s Sam Gottfried maps out how artificial intelligence is disrupting digital marketing.

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August 9, 2022

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To get NFT buyers, sellers, and advocates to consider the impact of blockchain technology on the environment, the agency created the “Nature Friendly Token” campaign for the David Suzuki Foundation, auctioning off the featured NFT for approximately $50 billion. It wasn’t designed to actually be sold, but to generate awareness around the true cost of NFTs.

Designing choice

Camp Jefferson digs deep early to find the killer differentiator.

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July 11, 2022

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To get a feel for the footwear made by client Baffin Boots, Elemental got out into the snow for a test run. Pictured are Elemental's Dustin Brown and Baffin SVP Mark Hubner.

Finding meaningful connections

Deeper client relationships allow Elemental to go far beyond the brief.

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July 11, 2022

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Simplii Financial and Pomp & Circumstance created the #SimpliiSideHustle panel in time for International Women’s Day, featuring female entrepreneurs sharing thoughts on opportunities to earn money outside of day jobs.

A grander vision

Pomp & Circumstance launces new offshoots and capabilities on its path of global expansion.

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July 11, 2022

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The #TapeOutHate campaign by Budweiser Canada and the Hockey Diversity Alliance used hockey tape to ignite a movement to eradicate racism in hockey by spotlighting the real experiences of professional players and calling on fans to take action. Dentsu delivered upon a strategic media plan that led to #TapeOutHate trending to number one on Twitter within a few hours of launching.

A long-term view

Dentsu Canada offers integrated strategies and solutions for better business and a better world.

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July 11, 2022

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TD’s Super Bowl spot for its TD Easy Trade app features a young man overwhelmed by the thought of investing until a friend shows him how the app makes it simple.

Redesigning the consumer-brand relationship

Leo Burnett Canada transitions to creative consultancy to amp up clients’ commercial power.

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July 11, 2022

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Zerotrillion was tasked with developing Seoul-based prototyping software company ProtoPie’s first brand campaign. The insight was that ideas in your head are worthless until you turn them into a prototype. A high-quality animated short was crafted and supported with a paid- media campaign.

All-or-nothing approach to brand realization

Zerotrillion’s SweetChops and Veld startups exemplify an entrepreneurial spirit to which clients can relate.

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July 11, 2022

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