As cannabis products diversify, Cannisquad regularly trains its "budtenders" so they remain experts in the field

Smart training and retail expertise are now a must for cannabis success

As the industry grows despite COVID, Cannisquad’s president says there’s more pressure than ever on in-store experiences.

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Keeping pace with the slowdown

Twitter Canada tracks how brands are leaning into consumers’ new creative pastimes

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What will replace face-to-face marketing in a post-Covid charity market?

A look at the pandemic’s toll and how industry leaders are forging a new path.

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Emoji

Reaching Canadians on their ‘Emojional’ rollercoaster

Twitter data finds feelings are running high and deconstructs how brands have evolved messaging to hit the right note

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The COVID lens: why bespoke matters more now

Brands that lean into the crisis are gaining traction; Verizon shares findings on how to shift focus and tactics to drive results

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Research reveals how to connect with consumers now

Verizon shares proprietary insights on where and how to engage audiences amidst pandemic content consumption

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How lockdown culture is escalating social’s mass role

Behind the watercooler pivot: Twitter #watchparties are connecting Canadians and brands are joining the conversation.

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Dr. Oetker asked for a contest to give away a diamond ring. G&G delivered a multi-tiered program that also helps romantics write songs for their crushes. The ongoing campaign received more than 44,000 entries and 24.2 million impressions.

The Agency A List: Giants & Gentlemen

Big network capabilities housed in an agile Indie

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doug&partners created a series of 15-second online videos for the Ontario Honda Dealers Association using simple, entertaining animation to illustrate vehicle features. The spots performed well with high completion rates.

The Agency A List: doug&partners

Nimbly addressing client needs

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Gas was on the rise, and so were the number of online searches for up-to-the-minute fluctuating prices. To increase awareness for MINI’s fuel efficiency feature, Media Experts highjacked high search demand for “gas prices,” then positioned MINI directly within localized gas price ad copy, all in real-time. The campaign took home six international industry awards.

The Agency A List: Media Experts

Client focused, innovative, indie spirit

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UM believes that better science and better art drives better outcomes, but equally
importantly that engaged teams outperform. To inspire teamwork and also give back, UMers take part in Impact Day, an annual global initiative where the agency closes shop for a day in July to help out in the community (team pictured above in Toronto's Esplanade neighbourhood).

The Agency A List: UM Canada

Re-engineering for the future

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Combining a garage constructed of 88,000 lbs of ice, a feet of high-performance vehicles, two adrenaline- charged winter driving experiences and performances from two Juno award-winning Canadian bands, P&C and Mercedes-Benz Canada proved to Canadians that #MBOwnsTheIce.

The Agency A List: Pomp & Circumstance

PR that pushes the limits of imagination

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Instead of traditional TV spots, Vacations of the Brave aired as an eight-episode realityTV miniseries on Amazon Prime targeting US audiences unfamiliar with Canada. Its storytelling power was amplified by using the content from the series across different platforms within and outside of the Amazon ecosystem.

The Agency A List: Initiative

When media is the message

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As the PR AOR, Paradigm works with Under Armour on its influencer marketing to showcase the brand as a leader and innovator in the performance apparel and footwear industry. Montreal-based brand ambassador Jennifer Rochon (left, @jenniferrochon_jro) was featured in a global campaign to launch the new Infinity sports bra and Meridian leggings.

The Agency A List: Paradigm

Measuring what matters: it’s all about the impact

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Craft brought Moosehead into the moose wars news cycle, helping to win one for the home team; Moose Jaw mayor Fraser Tolmie cheers with Trevor Grant, Moosehead VP marketing and sales.

The Agency A List: Craft PR

Storycraft and senior smarts

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