How to get your brand noticed as the economy rebounds

Content-marketing re-entry strategies for the balance of the year


For the Grammys, Salt created a 90-second TV spot for RBC's music
initiative celebrating musicians and their achievements during the
COVID-19 pandemic, which was produced in-house with support
from Media Mob creatives across Canada.

Goals-oriented content: a new marketing platform worth its weight

Salt XC turns memorable moments into content, commerce and first-party data


Thinkingbox’s redesigned and developed Happy Egg website not
only promotes the launch of its “Always Choose Happy” campaign,
but sets it apart from its competitors. The website won FWA, CSS,
Awwwards, W3, and more.

Scoring content goals: skate to where the puck is going

Thinkingbox built a global creative collective at the intersection of experiential, content, digital, and social


The 55 Rush team is looking at building out its community hubs to
encompass French-language content as well as U.S. market expansion.

Building stronger connections: finding opportunity in change

For 55 Rush capturing a consumer’s heart comes down to solving their problems



Harnessing the power of fandom: It’s no longer a linear conversation

Rogers Sports & Media revises the playbook on bringing brand partnerships to life


Passion & Persistence is a sponsored series that Globe Content Studio created for American Express Canada, which profiles Canadian entrepreneurs, like chef Nuit Regular, and their unique experiences
running a business during the pandemic.

Reading the room: how to make your brand story relevant

Globe Content Studio taps newsroom skills to elevate content marketing


New Collaborators_1

The new collaborators

Brands’ evolving needs call for a new mix of talent and skills



The path to identity solutions in a post-cookie world

It’s time to tap into the innovation and collaboration that’s helping brands refocus on strategy


Pinterest Is A Visual Discovery Engine For Ideas Like Dinner Recipes, Home And Style Inspiration, And More

Pinterest wants brands to “Be Their Next”

The platform’s new advertiser-targeted campaign aims to capitalize on huge user growth.



It’s time to change your opinion of Sponsor Content

As quality and design rival editorial, conversations need to shift from dismissal to tactical



Why gaming is the next frontier for innovative marketing

Brands need to explore virtual worlds, according to Globe Content Studio trend research


Pomp worked with Mercedes to offer influencers a once in-
a-lifetime glamping event, escaping the city to a winter wonderland under a glass dome – safe and socially distant.

The Indie List: Bold PR strategies for unstable times

Pomp & Circumstance draws on its creative roots for new Plan As


To show off KitKat’s new flavours, Jacknife designed some premium packaging.

The Indie List: Jacknife

Using a design approach to be holistic brand thinkers


Vancouver Island Brewing’s sales were down 25% in a packed craft beer market. With a cause-marketing approach to raise awareness of endangered killer whale populations, 123w designed special-edition four-packs. Sales bounced back over 30% and the project has become an annual event.

The Indie List: 123w rule of ROI puts people over place

How a low overhead, high talent model feeds a culture of business-building


Another in a series of online videos for The Period Purse seeks to reduce the stigma surrounding menstruation. And this time the forecast calls for heavy periods.

The Indie List: Creativity for commerce

It’s more than a tagline for doug&partners