Teamwork is about achieving greatness together

Best in class

The CMA’s Chartered Marketer designation is creating a new generation of empowered and accountable marketers

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Tylenol tops YouGov’s list of best brands in Canada this year

Consumer data show which brands reign supreme

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How brands can inspire customers to find what they actually love

Pinterest brings the best of shopping IRL to e-commerce

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Designed to look like a travel spot, this campaign for GSK looks
to help travellers understand the benefits of seeking advice about
health risks and prevention measures.

The pharma report: Hyper-collaboration and a passion for adding value

Tank Worldwide’s rule-breaking creative approach looks to beat back ‘infobesity’

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The 2021 pharma report

How pharma brands are rewriting the script to create healthier relationships

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NFA designed a gamified, web-based experience for physicians that
allowed them to “test” treatment choices across various profiles of
people living with diabetes, such as patient Xavier

The pharma report: no fixed approach

No Fixed Address Health is carving out a niche as a digital-first agency that can do it all in-house

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The pharma report: sparking “careiosity”

BAM looks to drive results with meaningful digital experiences.

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McCann Health Canada did its first ad on streaming platform Twitch this year – a video for Alcon Systane that turned dry eye drops into a performance product.

The pharma report: small agency, big name

McCann Health Canada combines a boutique approach with a wealth of specialized capabilities

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How to rebuild consumer trust

Building on a decade of learning, Kaiser & Partners is focused on reinforcing values-based authenticity

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There’s a new metric in town: Receptivity

Now brands can start measuring the attention level of users before showing them ads.

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Motivating the re-imagined Canadian consumer

The latest study from Accenture outlines opportunities for brands and advertisers to set new
standards for evolving audiences.

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Connected TV: The future of identity and the power of audiences

Samsung Ads’ Rule of 40 helps brands understand where and how to invest their media dollars

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Why wait for Google?

Quantcast allows users to explore activation and measurement in cookieless environments well before 2023

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Four ways brands can embrace agility this holiday

Facebook’s insights on how brands can strengthen customer connections by staying nimble

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