Dr. Oetker asked for a contest to give away a diamond ring. G&G delivered a multi-tiered program that also helps romantics write songs for their crushes. The ongoing campaign received more than 44,000 entries and 24.2 million impressions.

The Agency A List: Giants & Gentlemen

Big network capabilities housed in an agile Indie

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3 days ago

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doug&partners created a series of 15-second online videos for the Ontario Honda Dealers Association using simple, entertaining animation to illustrate vehicle features. The spots performed well with high completion rates.

The Agency A List: doug&partners

Nimbly addressing client needs

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3 days ago

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Gas was on the rise, and so were the number of online searches for up-to-the-minute fluctuating prices. To increase awareness for MINI’s fuel efficiency feature, Media Experts highjacked high search demand for “gas prices,” then positioned MINI directly within localized gas price ad copy, all in real-time. The campaign took home six international industry awards.

The Agency A List: Media Experts

Client focused, innovative, indie spirit

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3 days ago

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UM believes that better science and better art drives better outcomes, but equally importantly that engaged teams outperform. To inspire teamwork and also give back, UMers take part in Impact Day, an annual global initiative where the agency closes shop for a day in July to help out in the community (team pictured above in Toronto's Esplanade neighbourhood).

The Agency A List: UM Canada

Re-engineering for the future

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3 days ago

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Combining a garage constructed of 88,000 lbs of ice, a feet of high-performance vehicles, two adrenaline- charged winter driving experiences and performances from two Juno award-winning Canadian bands, P&C and Mercedes-Benz Canada proved to Canadians that #MBOwnsTheIce.

The Agency A List: Pomp & Circumstance

PR that pushes the limits of imagination

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3 days ago

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Instead of traditional TV spots, Vacations of the Brave aired as an eight-episode realityTV miniseries on Amazon Prime targeting US audiences unfamiliar with Canada. Its storytelling power was amplified by using the content from the series across different platforms within and outside of the Amazon ecosystem.

The Agency A List: Initiative

When media is the message

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3 days ago

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As the PR AOR, Paradigm works with Under Armour on its influencer marketing to showcase the brand as a leader and innovator in the performance apparel and footwear industry. Montreal-based brand ambassador Jennifer Rochon (left, @jenniferrochon_jro) was featured in a global campaign to launch the new Infinity sports bra and Meridian leggings.

The Agency A List: Paradigm

Measuring what matters: it’s all about the impact

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3 days ago

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Craft brought Moosehead into the moose wars news cycle, helping to win one for the home team; Moose Jaw mayor Fraser Tolmie cheers with Trevor Grant, Moosehead VP marketing and sales.

The Agency A List: Craft PR

Storycraft and senior smarts

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3 days ago

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Targeting highly literate and sophisticated travellers, Target’s ‘Find Yourself’ campaign for Newfoundland and Labrador Tourism is the most successful destination marketing and tourism campaign in North America, delivering year-over-year increases in visitors and winning more than 350 awards since 2005.

The Agency A List: Target

Outsider takes road less travelled, and wins agency of the year

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3 days ago

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A-list_intro

Meet the 2020 Agency A List

How Canada’s top agency partners approach new brand challenges

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3 days ago

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"Get it. Done." for United Farmers of Alberta (UFA) celebrates the organization's hard-working customers – farmers, truckers, and construction and industrial workers – whose jobs don’t follow regular office hours and whose work never truly ends.

The Agency A List: C&B Advertising

The brand behind the brand

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6 days ago

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car

Canadians prefer light trucks and SUVs over cars

Quantcast’s auto industry report digs deep into vehicle buyers, their preferences and lifestyles.

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April 7, 2020

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How brands can make podcasts people will listen to

Key takeaways from Globe Content Studio’s audience intel and experience in podcasting

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March 17, 2020

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Tasty launch 6

Tasty continues its growth with launch of new Canadian studio

BuzzFeed’s new Tasty Studio allows brand partners to create content locally.

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March 16, 2020

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When Canadian Tire set out to create a dreamy winter wonderland for its winsome, heartwarming Christmas tale, there was only one problem: they were shooting in August. Alter Ego was tapped to bring the storybook world to life – and to add a lot of snow.

The New Collaborators: Alter Ego

The post shop’s full-service offering delivers ambitious briefs on budget

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March 6, 2020

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