In the spirit of the season, we asked the folks at Cossette to once again send us some holiday cheer for adland. This year they came up with the gift of script. We’ll let its authors – Pete Breton, Dave Douglass and Chris Pastirik – fill you in on the K-Tel-worthy value of the present: ‘We’re not just talking about any script, but rather every script. A universal script that can be applied to any product at any time. A timeless treasure, rigorously tested and proven to work from both a qualitative and quantitative standpoint. A script that has reached directionally significant scores well beyond category (any category) normative measures on breakthrough, persuasion, likeability, brand link (regardless of brand), believability and more. It easily outpaced everything we’ve tested to date in script, animatic, quick and rough and other forms. It’s our gift to any agency or client that wishes to use it. Merry (insert the appropriate holiday corresponding to your religious persuasion here)!!’
