With award-winning campaigns for Red Dog beer, Polaroid Canada, and Dairyworld, among others, bbdo dominated many of the Canadian advertising awards shows held over the last 12 months, and, as a consequence, came top of the class in Strategy’s annual Creative Report Card.
The Creative Report Card charts the results of the major Canadian advertising awards programs held in 1995 to provide a snapshot of Canada’s most celebrated agencies, clients and creative talent.
Larry Tolpin, bbdo executive vice-president and creative director, generated the most points as creative director, while Michael McLaughlin, also of bbdo, finished first in the art director category.
Top copywriter honors went to Stephen Creet, of the same agency.
Not surprisingly, perhaps, bbdo’s client, Molson Breweries, marketer of Red Dog beer, generated the greatest number of points as top client.
TBWA/Chiat Day placed second in the agency category, largely due to its award-winning work for Toshiba Canada and Nissan Canada.
However, if one were to combine all the points generated by agencies MacLaren Lintas, McCann-Erickson Advertising and MacLaren McCann (MacLaren and McCann merged in May to form a new entity), that agency would have clinched second place.
The Creative Report Card is undertaken as a separate exercise to the Agency of the Year competition, in which Strategy asks a panel of clients and advertising agency creatives to evaluate the work of a short-list of agencies.
(In that competition, MacLaren McCann was judged to be Strategy’s 1995 Agency of the Year. The second section of this issue is devoted to that exercise.)
While the Agency of the Year competition evaluates current work, the Creative Report Card tends to reflect the performance of agencies during the previous year, since there is generally about a year’s delay between the time advertising creative is developed and the time it makes it to the awards circuit.
The Creative Report Card, therefore, reflects an agency’s work in 1994.
Strategy has developed a grading system that provides a cumulative measure of the 800 or so individual advertising awards presented last year.
This is how the system works: Strategy assigns a point value to each gold, silver, bronze and certificate of merit, weighted according to the relative importance of each awards program, as judged by Strategy editorial staff.
National awards programs are accorded greater weight than regional shows.
In the same way, awards shows that honor a cross-section of media are accorded greater weight than those that take into consideration only one medium.
By adding up the points accorded each award-winning piece of advertising, Strategy is able to attribute a point value to each advertising agency, client, creative director, art director and copywriter whose work is awarded.
The Creative Report Card uses, as its foundation, the results of the major national and regional advertising awards programs that recognize excellence in consumer advertising.
In English Canada, these include: the Advertising and Design Club of Canada awards (all media), presented by the Advertising and Design Club of Canada; the Applied Arts Awards (all media), presented by Applied Arts Magazine; the Ad Rodeo awards (all media), presented by an independent advertising industry committee based in Calgary; the Bessies (tv), presented by the Television Bureau of Canada; the Billis (outdoor), presented by the Outdoor Advertising Association of Canada; the Lotus awards (all media) presented by an industry committee in association with the Advertising Agency Association of British Columbia; the Marketing awards (all media), presented by Marketing magazine; and the rsvp awards (direct response), presented by the Canadian Direct Marketing Association.
The Applied Arts Awards and the Ad Rodeo awards are new to the report card tabulation this year, which explains the greater number of points generated by many of the agencies listed.
Their inclusion also explains the improved standing of agencies from Western Canada.
Missing from this year’s Report Card tabulation are the Extras, since the ceremony was postponed until 1996.
The Extras, presented by the Newspaper Marketing Bureau, honor excellence in newspaper advertising.
As a group, these awards shows recognize excellence in seven media categories: television, radio, newspapers, magazines, outdoor, transit and direct response marketing.
The Creative Report Card begins on page 24 with advertising agencies, and continues on pages 25-27, listing clients, creative directors, art directors and copywriters.
Within the seven media categories, results are broken out by agency, client, creative director, art director and copywriter and appear on pages 28-30 in the following order: tv, magazines, newspapers, transit, outdoor, radio and direct marketing.
Please note, there is no Creative Report Card this year for the Quebec market, as there are only two major awards shows in that province – Les Coqs d’Or (all media), presented by the Publicite Club de Montreal, and Les Affiches d’Or (outdoor), presented by Mediacom – and the presentation of Les Affiches d’Or was postponed indefinitely.
A summary of the top performers in each category appears on page 22.
Since the various awards were announced, a number of creative people have changed agencies.
To be consistent, they are listed with the agency for which they won the award.
In categories in which an individual won awards for more than one agency, each agency is listed.
As well, several agencies have changed names.
In the event of a straightforward name change, we have listed the agency’s new name.
In the event of a merger – as was the case with MacLaren McCann – we have listed the founding agencies separately.
Awards programs and annuals were our reference for all credits.
Due to limited editorial space, listings below 10 points have not necessarily been included.
———————————–
Top of the Class
Advertising Agency
bbdo
Client
Molson Breweries
Creative Director
Larry Tolpin
Art Director
Michael McLaughlin
Copywriter
Stephen Creet
Agency (tv)
bbdo
Client (tv)
Molson Breweries
Creative Director (tv)
Larry Tolpin
Art Director (tv)
Michael McLaughlin
Copywriter (tv)
Stephen Creet
Agency (radio)
Pirate Radio
Client (radio)
Interactive Media Corporation
Creative Director (radio)
Terry O’Reilly
Rick Shurman
Copywriter (radio)
Terry O’Reilly
Rick Shurman
Agency (outdoor)
bbdo
Client (outdoor)
Molson/Plank Road Brewery
Creative Director (outdoor)
Larry Tolpin
Art Director (outdoor)
Michael McLaughlin
Copywriter (outdoor)
Stephen Creet
Agency (transit)
TBWA Chiat/Day
Client (transit)
Metro Toronto Zoo
Creative Director (transit)
Peter McHugh
Art Director (transit)
Frank Lepre
Copywriter (transit)
Stephen Creet
Agency (magazine)
bbdo
Client (magazine)
Krinos Foods
Creative Director (magazine)
Larry Tolpin
Art Director (magazine)
Peter Holmes
Copywriter (magazine)
Greg Freir
Agency (newspaper)
bbdo
Client (newspaper)
Molson Breweries
Creative Director (newspaper)
Stephen Creet
Michael McLaughlin
Larry Tolpin
Art Director (newspaper)
Michael McLaughlin
Copywriter (newspaper)
Stephen Creet
Agency (DM)
FCB Direct
Client (DM)
Glenn Deans Accounting
Creative Director (DM)
Shelley Ambrose
Marcee Ruby
Art Director (DM)
Gary Holme
Copywriter (DM)
Dave Crichton
——————————————
Overall – Advertising Agencies
BBDO 318
TBWA Chiat/Day 156
J. Walter Thompson 128
Roche Macaulay & Partners 120
Ammirati & Puris/Lintas 115
Palmer Jarvis 104
MacLaren Lintas 95
Cossette Communication-
Marketing 83
Holmes Donin Alloul 78
MacLaren McCann 69
Leo Burnett 66
Bensimon Byrne 65
Parallel Strategies 65
Vickers & Benson 62
McCann-Erickson 52
Bozell Palmer Bonner 40
Ogilvy & Mather 36
Pirate Radio 32
FCB Direct 31
Axmith McIntyre Wicht 30
TAXI 30
Harrod & Mirlin 29
Wasserman & Partners 28
Michael O’Reilly Advertising 27
Young & Rubicam 27
Saatchi & Saatchi 24
Bryant Fulton & Shee 21
SMW Advertising 21
Big Black Hat 19
Ranscombe & Co. 19
Watermark Advertising Design 18
Gee Jeffery & Partners 17
DDB Needham Worldwide 16
Bates Canada 15
Ambrose Carr Linton Kelly 14
Blitz Direct 14
Campbell Michener & Lee 14
FCB Canada 14
Guerrilla TV 13
Mindset Creative Planning 12
Planet Creative 12
Anderson Advertising 11
Prism Communications 11
486-9597 Creative 10
Skanky Advertising 10
Two Cities Advertising 10
Bruce & Myers Creative
Directions 9
Fieldstone Marketing & Public Relations 9
Marshall Fenn Clewes 9
RMG MacLaren McCann 9
BBDO Response 8
Communique 8
Rent-A-Brain 8
Ryan MacDonald Edwards 8
Stay Hungry Advertising 8
Venture Group 8
Grey Direct 7
Lanyon Phillips Brink 7
Spark Plug Marketing & Communications 7
Unemployment Agency 7
Brandworks International 6
Doner Schur Peppler 6
Freeman Rodgers Battaglia 6
Rage Advertising 6
Virtual Advertising 6
BCP 5
Blouin Coulombe Dube
Thompson 5
Broughton Communications Group 5
Clewes & Company 5
Creative Instinct 5
Dogs Playing Poker 5
Howard Howard & Fine 5
K.D. Black & Company 5
Miller Myers Bruce Dallacosta 5
Padulo Direct 5
PDM Marketing 5
Promanad Communications 5
RTA Advertising 5
Souris and Loreto 5
Goodgoll Curtis 4
Image Brokers 4
J.H. McArthur Advertising 4
Parker Group 4
Radioland 4
Supergroup 4
Dimark Marketing Services 3
Direct Results Marketing 3
Lowe SMS 3
Ogilvy & Mather Direct 3
PR Response 3
S&P Data 3
Sharpe Blackmore Partnerships 3
Tam-Tam 3
Tudhope Associates 3
Allard Direct 2
Bang On Communications 2
CanadaDirect 2
Coburn Direct Marketing 2
Due North Communications 2
Engine Room Creative 2
Glennie Stamnes 2
Go Direct Marketing 2
Highwood Communications 2
Integrad Advertising 2
Response Innovations 2
SMW Direct 2
————————————-
Overall – Clients
Molson Breweries 165
Labatt Breweries 107
Molson/Plank Road Brewery 62
Metro Toronto Zoo 59
General Motors of Canada 53
Krinos Foods 44
Nestle Canada 36
IKEA Canada 32
Interactive Media Corporation 32
Playland 32
Roots Canada 32
The Discovery Channel 31
Canadian Airlines 30
Bell Canada 29
Polaroid Canada 29
YTV 29
Bank of Montreal 25
Showcase Television 25
McNeil Consumer Products 24
Nabisco Brands 24
Canadian Pacific Hotels & Resorts 23
Lever Bros. 23
Vincor International 23
Compaq Canada 22
Glenn Deans Accounting 20
Tirebiter Dog Day Care 20
TVOntario 20
WD-40 Products 20
Second Harvest 19
Calderone Shoes 18
Dairyworld 18
Pampered Paws 18
W.K. Buckley 18
Alberta Health 17
Costa Rica Tourism 17
Upper Canada Brewing Company 17
AgrEvo Canada 16
Nissan Canada 16
Ontario Ministry of Health 16
Levi Strauss 15
Shoppers Drug Mart 15
Swipe Bookstore 15
Toshiba Canada 15
Basic Funeral Alternatives 14
Canadian North 14
Lawrence Park Motors 14
Stanfield’s 14
Carter Products 13
Lexus 13
Lovecraft 13
McDonald’s Restaurants of Canada 13
Urban Alliance on Race Relations 13
Chesebrough-Pond’s 12
Hudson’s Bay Company 12
Mission Ontario with
Billy Graham 12
Moxie’s Restaurants 12
Toronto Argonauts 12
Drinking and Driving
Counterattack 11
Maclean’s Magazine 11
Neilson Cadbury 11
The Financial Post 11
Arthritis Society 10
Crohn’s and Colitis Foundation 10
IDG Books 10
Koko Productions 10
National Ski Academy 10
Pepsi-Cola Canada 10
Plan International 10
Royal Canadian Mint 10
TV Twelve 10
Urban Outdoor Trans Ad 10
Wyeth-Ayerst Canada 10
Canadian Home Shopping
Network 9
Coleman Canada 9
eye Magazine 9
H.J. Heinz Co. of Canada 9
Panasonic 9
Parallel Strategies 9
Toronto Ford & Mercury
Dealers’ Association 9
B.C. Children’s Hospital 8
Centra Gas 8
Cossette Communication-
Marketing 8
Kenya Wildlife Fund 8
Mark’s Work Wearhouse 8
Royal Bank of Canada 8
Toronto Humane Society 8
Toronto Transit Commission 8
Valvoline Canada 8
Warner-Lambert Canada 8
Catholic Archdiocese of Toronto 7
CN Tower 7
Delta Faucet 7
L&F Canada 7
Mum’s Tattoo 7
Nutcracker Sweet 7
Saturn/Saab/Isuzu 7
Sprint Canada 7
AGT Directory 6
BCTV 6
British Airways 6
Canadian Egg Marketing Agency 6
Easter Seal Society 6
Gilbey Canada 6
Microplay Video Game Stores 6
Microsoft Canada 6
National Advertising Benevolent Society 6
Nintendo of Canada 6
Oxfam Canada 6
Petro Canada 6
Volkswagen Canada 6
486-9597 Creative 5
Ammirati & Puris/Lintas 5
Austin Thompson 5
Axmith McIntyre Wicht 5
Bates Canada 5
BMW Canada 5
Brougton Communications Group PR 5
Colgate-Palmolive 5
Cystic Fibrosis 5
Einstein Brothers 5
Ford of Canada 5
G. Marshall 5
HIC Separations 5
IBM Canada 5
Ingram Micro 5
JWT University 5
Kellogg Canada 5
Mappins 5
Metropolitan Cinema 5
Mitchell Hair Stylists 5
Nalley’s 5
National Eating Disorder Information Centre 5
NBA Raptors 5
NMA Singles Club 5
Ontario Science Centre 5
Owl Communications 5
Peerless Home Products 5
Pinkies 5
Pizzaville 5
Pollack Sporting Goods 5
Rogers Cantel 5
Salvation Army 5
Scheffer’s Dry Cleaners 5
Sheena’s Place 5
Softimage 5
TBWA Chiat/Day 5
The Sports Network 5
Timex Canada 5
Tourism Canada 5
Weston Bakeries 5
Wheat Sheaf Tavern 5
Air Canada 4
Apple Canada 4
B.C. Rail 4
Bell Mobility 4
BMG Music Service 4
Calgary Copiers 4
Christie Brown 4
Discovery House 4
DowElanco 4
Goodwill Industries of Toronto 4
Hospital for Sick Children 4
Insurance Corp. of British Columbia 4
ITV Television 4
Jaguar of Canada 4
Jamie Kennedy 4
Kraft General Foods 4
Leon’s Furniture 4
Life Network 4
London Life Insurance 4
Marquis Communities 4
Mohawk Oil 4
One-of-a-Kind Cdn. Craft Show 4
Ontario Ministry of Transportation 4
Outward Bound 4
Palmer Jarvis 4
Peoples Jewellers 4
Petros Hair Design 4
Powerhouse Casting 4
Premier Health & Raquet Clubs 4
Prince Edward Island Tourism 4
Purdy’s Chocolates 4
Radio Bureau of Canada 4
Sony Canada 4
The Toronto Sun 4
Toronto Blue Jays 4
Toronto Raptors 4
Vacuflo 4
West 11th Audio 4
After Dark Video 3
Alliance Quebec 3
Ault Foods 3
BC Tel 3
Cablenet 3
Children’s Hospital of Winnipeg Research Foundation 3
Federal Express 3
Fruit of the Loom 3
Intrawest 3
Jobs Ontario Training 3
Kam Yu Medical Illustration 3
Kaufman Footwear 3
Kodak Canada 3
Matthews Ingram and Lake 3
North American Watch of Canada 3
Paul Evans & Daniel Vendramin 3
Pennzoil Products Canada 3
Quest Vitamins 3
RJR Macdonald 3
Schering Canada 3
Semiahmoo 3
Sportscasters Bar & Grill 3
Star Protection 3
Stentor 3
Thomson Okanagan 3
Vision Conference 3
Vistakon, Johnson & Johnson 3
Alberta AIDS Awareness 2
Alberta Theatre Projects 2
American Express 2
Ariad Custom Publishing 2
Calgary Stampede 2
Calgary Sun 2
Calgary Zoological Society 2
Canada Trust 2
Cantax 2
Chrysler Canada 2
CICT Independent Calgary Television 2
Coalition for Gun Control 2
Drummond Brewing 2
Freightliner of Canada 2
Glaxo Canada 2
Heart & Stroke Foundation of B.C. & Yukon 2
Heritage Park 2
Lennox 2
Liberty Health 2
Loyalty Management Group 2
Lyons Tetley Canada 2
Mark Anthony Group 2
Montreal Gazette 2
Nature Legacy of British Columbia 2
Ontario Ministry of the Attorney General 2
Orca Bay Sports and Entertainment 2
Outrider Newspaper 2
Regal Greetings & Gifts 2
Smithbooks 2
Strategic Technologies 2
Toyota B.C. Dealers’ Association 2
United Way 2
United Way of Calgary and Area 2
Unitel 2
Vancouver Grizzlies 2
Versa Services 2
Videotron 2
Western Canada Lottery 2
Women’s College Hospital 2
World Wildlife Fund Canada 2
Z95.3FM Radio 2
Headquarters Entertainment 2
Abbott Laboratories 1
ALS Society 1
Arbor Memorial Services 1
Art Gallery of Ontario 1
B.C. American Marketing Association 1
B.C. Packers 1
Bard on the Beach 1
Canadian Liver Foundation 1
Canadian National Institute for the Blind 1
Champion Road Machinery 1
CIBC 1
Crime Stoppers 1
Culinar 1
Dairy Farmers of Ontario 1
Dupont Canada 1
Eaton’s 1
Ed Tel Directory 1
Friends of Animals 1
General Paint 1
Insurance Brokers Association of Canada 1
Investors Group 1
Jeep 1
KISS-FM 1
Leo Burnett Hunter Publishing 1
Lions Society of B.C. 1
Manager Jeans 1
Mustang Survival Suits 1
Nesbitt Burns 1
Omega Pacific 1
Richmond Savings Credit Union 1
Ruud Furnaces 1
Sega of Canada 1
Stash Tea 1
Streetside Records 1
TelRoute Communications 1
Thomas Cook Travel 1
Thomas J. Lipton 1
TMN-The Movie Network 1
Toronto Symphony Orchestra 1
Tourism B.C. 1
Vancouver Art Gallery 1
Vancouver Opera 1
William Neilson 1
————————————
Overall – Copywriters
Stephen Creet – BBDO 202
Dave Crichton – J. Walter Thompson; Roche Macaulay & Partners 127
Tom Nelson – Ammirati & Puris/Lintas 77
Greg Freir – Holmes Donin Alloul; Parallel Strategies 68
Brad Riddoch – MacLaren Lintas; MacLaren McCann 55
Bill Parker – Bensimon Byrne; SMW Advertising; SMW Direct 54
Peter Holmes – Holmes Donin Alloul 49
Peter McHugh – TBWA Chiat/Day 45
Robert McDougall – Bozell Palmer Bonner; Stay Hungry Advertising 44
Ian Kiar – BBDO; Dogs Playing Poker; J. Walter Thompson; MacLaren McCann; McCann-Erickson 43
Randy Diplock – BBDO; TBWA Chiat/Day 43
Steve Williams – Fieldstone Marketing & Public Relations; Parallel Strategies 43
David Rosenberg – Cossette; Roche Macaulay 41
Michael O’Reilly – Bozell Palmer Bonner; Cossette; Michael O’Reilly Advertising 40
Tom Goudie – Ammirati & Puris/Lintas; DDB Needham Worldwide 38
Alan Russell – Palmer Jarvis 34
Andrew Anthony – McCann-Erickson 33
Chris Dacyshyn – Cossette 32
Rick Shurman – Pirate Radio 32
Terry O’Reilly – Pirate Radio 32
Judy John – Guerrilla TV; Skanky; TAXI 31
Brian Howlett – Axmith McIntyre Wicht 30
Craig Cooper – Howard Howard & Fine; MacLaren Lintas; MacLaren McCann 30
Glen Hunt – Roche Macaulay & Partners 29
Terry Bell – Vickers & Benson 29
Dennis Forbes – TBWA Chiat/Day 27
Zak Mroueh – BBDO 27
Bob Rickert – Brandworks Int’l; TBWA Chiat/Day 26
Ian MacKellar – Roche Macaulay & Partners 26
Andrew Manson – Ammirati & Puris/Lintas 24
Colin Winn – Leo Burnett 24
Donna McCarthy – Saatchi & Saatchi 24
Patrick Doyle – Palmer Jarvis; TAXI 24
Peter Byrne – Bensimon Byrne 24
Mark Fitzgerald – Dogs Playing Poker; MacLaren Lintas 23
Chris Staples – Palmer Jarvis 22
Aubrey Singer – Bruce & Myers Creative Directions; TBWA Chiat/Day 21
Marta Cutler – MacLaren Lintas; MacLaren McCann 21
Craig Copeland – Palmer Jarvis; Parallel Strategies; Unemployment Agency 20
Denise Rosetto – TAXI; Two Cities Advertising 19
John Kewley – McCann-Erickson 19
Michael Moss – Big Black Hat 19
Pat Pirisi – Big Black Hat 19
Bill Durnan – MacLaren Lintas 18
Charles Blackwell – BBDO; Watermark Ad Design 18
Doug Nicholson – Holmes Donin Alloul 18
Jana Peck – TBWA Chiat/Day 18
Marc Stoiber – Palmer Jarvis; Planet Creative 18
Rob Tait – BBDO 18
Tim Dundon – PDM Marketing; Wasserman 18
Tony Lee – BBDO 18
Karen Howe – Cossette 17
Philippe Garneau – TBWA Chiat/Day; V&B 17
Peter Monk – Vickers & Benson 16
Troy McClure – TAXI; Young & Rubicam 16
Brett Channer – Gee Jeffery & Partners 15
Ron Woodall – Palmer Jarvis 15
Tony Miller – Ranscombe & Co. 15
Paul Evans – Miller Myers Bruce Dallacosta; Rage; Sharpe Blackmore 14
Richard Clewes – Clewes & Company; Marshall Fenn Clewes 14
Ron Thomson – Creative Instinct; Miller Myers Bruce Dallacosta; Ogilvy & Mather 14
Tom Stanfield – Campbell Michener & Lee 14
Chris Lindau – Ammirati & Puris/Lintas 12
Deborah Geneau – FCB Direct 12
Gary Watson – Ambrose Carr Linton Kelly; Rent-A-Brain 12
John Farquar – LA Ads; Prism Communications 12
Alvin Wasserman – Wasserman & Partners 11
Ashley O’Brien – Bates Canada 11
Darrel Shee – Bryant Fulton & Shee 11
David Kelso – MacLaren Lintas 11
Dennis Stief – Ammirati & Puris/Lintas 11
Grahame Arnould – Harrod & Mirlin 11
Hagan Ainsworth – Lanyon Phillips Brink; Unemployment Agency 11
Irene Brenton – Anderson Advertising 11
Susan Elsley – MacLaren McCann; TBWA Chiat/Day 11
Arthur Shah – Ogilvy & Mather 10
Brant Mau – Roche Macaulay & Partners 10
Brian Sheppard – Harrod & Mirlin 10
Bruce Walker – Ogilvy & Mather 10
Craig Redmond – Leo Burnett 10
David Daga – DDB Needham Worldwide 10
Doug Linton – Ambrose Carr Linton Kelly 10
Eric Howling – Bryant Fulton & Shee 10
Gordon Marshall – 486-9597 Creative 10
Kelly Zettel – Skanky Advertising 10
Mark Dwyer – Vickers & Benson 10
Marty Cooke – TBWA Chiat/Day 10
Michael Paul – SMW Advertising 10
Ron MacDonald – Ranscombe & Co.; Virtual Advertising 10
Shelley Ambrose – J. Walter Thompson 10
Tricia Barker – Bryant Fulton & Shee 10
————————————-
Overall – Creative Directors
Larry Tolpin – BBDO 289
Michael McLaughlin – BBDO 206
Stephen Creet – BBDO 202
Peter McHugh – TBWA Chiat/Day 142
Geoffrey B. Roche – Roche Macaulay & Partners 120
Tom Nelson – Ammirati & Puris/Lintas 115
Shelley Ambrose – J. Walter Thompson 103
Chris Staples – Palmer Jarvis 102
Marcee Ruby – J. Walter Thompson 98
Jack Neary – Cossette Communication-Marketing 82
Peter Holmes – Holmes Donin Alloul 78
Brad Riddoch – Bates Canada; MacLaren Lintas; MacLaren McCann 67
Michael Fromowitz – BBDO; MacLaren McCann; McCann-Erickson 65
Peter Byrne – Bensimon Byrne 65
David Kelso – MacLaren Lintas; MacLaren McCann 64
R. Bruce Philp – Vickers & Benson 62
Bill Durnan – MacLaren Lintas; MacLaren McCann 53
Jeff Finkler – Leo Burnett 40
Paul Hains – Bozell Palmer Bonner 39
Judy John – Guerrilla TV; Skanky Advertising; Two Cities Advertising 33
Rick Davis – MacLaren McCann; Young & Rubicam 33
Rick Shurman – Pirate Radio 32
Terry O’Reilly – Pirate Radio 32
Michael O’Reilly – Guerrilla TV; Michael O’Reilly Advertising 31
Paul Lavoie – TAXI 30
Brian Harrod – Harrod & Mirlin 29
Jim Brown – BBDO 27
John McIntyre – Axmith McIntyre Wicht 27
Steve Brook – BBDO 25
Joe McDonagh – Saatchi & Saatchi 24
Alvin Wasserman – Wasserman & Partners 23
Darrel Shee – Bryant Fulton & Shee 22
Derek Chapman – J. Walter Thompson 20
Jeff Lennard – Parallel Strategies 20
Marta Cutler – MacLaren Lintas; MacLaren McCann 20
Martin Shewchuk – Leo Burnett 20
Jim Ranscombe – Ranscombe & Co. 19
Michael Moss – Big Black Hat 19
Pat Pirisi – Big Black Hat 19
Alan Gee – Gee Jeffery & Partners 17
Cotton Stevenson – FCB Canada 14
Dan Pawych – DDB Needham Worldwide 14
Guy Tasse – FCB Direct 14
Janet Kestin – Ogilvy & Mather 14
Kim Dunn – FCB Direct 14
Raymond Lee – Campbell Michener & Lee 14
Richard Clewes – Clewes & Company; Marshall Fenn Clewes 14
David Sharpe – SMW Advertising; SMW Direct 13
Duncan Bruce – Bruce & Myers Creative Directions; TBWA Chiat/Day 13
Bruce Walker – Ogilvy & Mather 12
Charles Blackwell – Watermark Advertising Design 12
Chris Heatherington – Planet Creative 12
David Adams – MacLaren Lintas 12
Gary Watson – Ambrose Carr Linton Kelly; Rent-A-Brain 12
Ken Wentz – Watermark Advertising Design 12
Andy Sookrah – Bimm Communications; Engine Room Creative; FCB Direct 11
Dieter Kaufmann – Anderson Advertising 11
Frank Lepre – Skanky Advertising; Virtual Advertising 11
Gary Hesketh – Prism Communications 11
Stephen Blair – McCann-Erickson 11
Benoit Duplain – Blitz Direct 10
Doug Linton – Ambrose Carr Linton Kelly 10
G. Marshall – 486-9597 Creative 10
John Kewley – BBDO; MacLaren McCann 10
Michael Paul – SMW Advertising 10
Steve Williams – Fieldstone Marketing & Public Relations; Parallel Strategies 10
———————————————————————–
Overall – Art Directors
Michael McLaughlin – BBDO 187
Graham Lee – J. Walter Thompson; Roche Macaulay & Partners 86
Douglas Robinson – Ammirati & Puris/Lintas 73
Frank Lepre – Skanky Advertising; TAXI; TBWA Chiat/Day; Virtual Advertising 59
David Kelso – MacLaren Lintas; MacLaren McCann 58
Peter Holmes – Holmes Donin Alloul 56
Gerald Schoenhoff – Cossette Communication-Marketing; Roche Macaulay & Partners 54
Jamie Way – BBDO; TBWA Chiat/Day 53
Gary Holme – J. Walter Thompson; TBWA Chiat/Day 44
Sam Pop Sitt – BBDO; Big Black Hat; MacLaren McCann; McCann-Erickson 44
Edd Baptista – Cossette Communication-Marketing; Michael O’Reilly Advertising 42
Benjamin Vendramin – Bozell Palmer Bonner; Stay Hungry Advertising 39
Ian Grais – Palmer Jarvis 38
Michael Wurstlin – Cossette Communication-Marketing; McCann-Erickson; Vickers & Benson; Young & Rubicam 37
Deborah Prenger – Roche Macaulay & Partners 36
Jeff Lennard – Fieldstone Marketing & Public Relations; Parallel Strategies 36
Richard Mirabelli – TBWA Chiat/Day 35
Brad Wood – Bensimon Byrne; Brandworks International; TBWA Chiat/Day 34
Lily Cocetta – Cossette Communication-Marketing 32
Briony Wilson – MacLaren Lintas; MacLaren McCann 29
Larry Gordon – Vickers & Benson 28
Rich Buceta – BBDO 27
Michael Welsh – Vickers & Benson 26
David Houghton – Axmith McIntyre Wicht 25
Marcee Ruby – J. Walter Thompson 25
John Edmonds – Leo Burnett 24
Jon Mychajlyszyn – Saatchi & Saatchi 24
Bob Goulart – Ammirati & Puris/Lintas; Harrod & Mirlin 23
Benjamin Bensimon – Ammirati & Puris/Lintas 22
Peter Knight – Holmes Donin Alloul 22
Duncan Bruce – Bruce & Myers Creative Directions; Mindset Creative Planning 21
Elspeth Lynn – Howard Howard & Fine; Leo Burnett; MacLaren Lintas; Roche Macaulay & Partners 21
Kerry Reynolds – Parallel Strategies 21
Mark Mizgala – Palmer Jarvis 21
Michael Fromowitz – McCann-Erickson 21
Stephen Jurisic – Ammirati & Puris/Lintas 20
Blaine Kennedy – Ranscombe & Co. 19
Dean Ponto – BBDO 18
Gerry Monsier – Bensimon Byrne 18
Kelly Zettel – J. Walter Thompson; MacLaren McCann; Two Cities Advertising 18
Mark Fitzgerald – Dogs Playing Poker; MacLaren Lintas 18
Wally Krysciak – BBDO 18
Tim Kelly – Lanyon Phillips Brink; Palmer Jarvis 17
David Popescu – TAXI 15
Mitch Gordon – TBWA Chiat/Day 15
Ron Woodall – Palmer Jarvis 15
Barry Chemel – FCB Canada 14
Bill Downie – Palmer Jarvis 14
Guy Tasse – FCB Direct 14
Jeff Eamer – Leo Burnett 14
Ken Wentz – BBDO; Watermark Advertising Design 14
Michael Kirkland – Ogilvy & Mather; SMW Advertising 14
Raymond Lee – Campbell Michener & Lee 14
Ric Fedyna – Ogilvy & Mather 14
Richard Clewes – Clewes & Company;Marshall Fenn Clewes 14
Terry Iles – McCann-Erickson 14
Bill Durnan – MacLaren Lintas 13
David Sharpe – SMW Advertising; SMW Direct 13
Judy John – Guerrilla TV 13
David Page – Ammirati & Puris/Lintas 12
Mario Ricci – Bensimon Byrne 12
Tim O’Connell – Creative Instinct; Gee Jeffery & Partners; Miller Myers Bruce Dallacosta 12
Andrew Chang – Gee Jeffery & Partners 11
Andy Sookrah – Bimm Communications; Engine Room Creative; FCB Direct 11
Bradley Riddoch – MacLaren Lintas 11
Dave Snider – MacLaren Lintas 11
Dieter Kaufmann – Anderson Advertising 11
John Terry – Bates Canada 11
Lara Palmer – McCann-Erickson 11
Lisa Francilia – Bryant Fulton & Shee; Bryant Fulton & Shee 11
Ron Bignell – Bryant Fulton & Shee 11
Steve Driggs – TBWA Chiat/Day 11
Benoit Duplain – Blitz Direct 10
Gordon Marshall – 486-9597 Creative 10
James Jung – Harrod & Mirlin 10
Marty Cooke – TBWA Chiat/Day 10
Scott Bradford – DDB Needham Worldwide 10
Scott Dube – Roche Macaulay & Partners 10
—————————————
Television – agencies
BBDO 70
MacLaren Lintas 51
Roche Macaulay & Partners 48
TBWA Chiat/Day 43
Vickers & Benson 39
Palmer Jarvis 38
Cossette Communication-
Marketing 37
Leo Burnett 37
Bozell Palmer Bonner 33
Ammirati & Puris/Lintas 20
J. Walter Thompson 20
McCann-Erickson 19
Saatchi & Saatchi 19
MacLaren McCann 18
Parallel Strategies 17
Guerrilla TV 13
Bryant Fulton & Shee 13
Gee Jeffery & Partners 12
television – clients
Molson Breweries 44
General Motors of Canada 40
Labatt Breweries 36
IKEA Canada 26
Vincor International 23
Bank of Montreal 23
Nestle Canada 21
Second Harvest 19
Playland 17
Bell Canada 16
Alberta Health 15
Toshiba Canada 15
Lovecraft 13
Hudson’s Bay Company 12
Costa Rica Tourism 11
McDonald’s Restaurants
of Canada 10
Neilson Cadbury 10
Nissan Canada 10
Pepsi-Cola Canada 10
Shoppers Drug Mart 10
Television – creative directors
Larry Tolpin – BBDO 68
Geoffrey B. Roche – Roche Macaulay & Partners 48
Peter McHugh – TBWA Chiat/Day 43
R. Bruce Philp – Vickers & Benson 39
Chris Staples – Palmer Jarvis 38
Michael McLaughlin – BBDO 38
Stephen Creet – BBDO 38
David Kelso – MacLaren Lintas; MacLaren McCann 36
Jack Neary – Cossette Communication-Marketing 36
Paul Hains – Bozell Palmer Bonner 33
Brad Riddoch – Bates Canada; MacLaren Lintas; MacLaren McCann 31
Jeff Finkler – Leo Burnett 25
Bill Durnan – MacLaren Lintas 24
Tom Nelson – Ammirati & Puris/Lintas 20
Joe McDonagh – Saatchi & Saatchi 19
Michael Fromowitz – McCann-Erickson 17
Darrel Shee – Bryant Fulton & Shee 14
Judy John – Guerrilla TV 13
Marta Cutler – MacLaren Lintas; MacLaren McCann 13
Alan Gee – Gee Jeffery & Partners 12
Derek Chapman – J. Walter Thompson 12
Gary Watson – Ambrose Carr Linton Kelly; Rent-A-Brain 12
Jeff Lennard – Parallel Strategies 10
Martin Shewchuk – Leo Burnett 10
Steve Brook – BBDO 10
television – art directors
Michael McLaughlin – BBDO 38
David Kelso – MacLaren Lintas; MacLaren McCann 31
Jamie Way – BBDO; TBWA Chiat/Day 31
Benjamin Vendramin – Bozell Palmer Bonner 30
Briony Wilson – MacLaren Lintas; MacLaren McCann 29
Gerald Schoenhoff – Roche Macaulay & Partners 26
Larry Gordon – Vickers & Benson 26
Michael Wurstlin – McCann-Erickson; Vickers & Benson 24
Jon Mychajlyszyn – Saatchi & Saatchi 19
Ian Grais – Palmer Jarvis 18
Jeff Lennard – Parallel Strategies 17
Michael Fromowitz – McCann-Erickson 17
Lily Cocetta – Cossette Communication-Marketing 16
Edd Baptista – Cossette Communication-Marketing 15
John Edmonds – Leo Burnett 15
Mitch Gordon – TBWA Chiat/Day 15
Ron Woodall – Palmer Jarvis 15
Graham Lee – J. Walter Thompson; Roche Macaulay & Partners 14
Doug Robinson – Ammirati & Puris/Lintas 13
Judy John – Guerrilla TV 13
Ron Bignell – Bryant Fulton & Shee 11
Marty Cooke – TBWA Chiat/Day 10
television – copywriters
Stephen Creet – BBDO 38
Brad Riddoch – MacLaren Lintas; MacLaren McCann 31
Robert McDougall – Bozell Palmer Bonner 30
Terry Bell – Vickers & Benson 27
David Rosenberg – Roche Macaulay & Partners 26
Randy Diplock – BBDO; TBWA Chiat/Day 26
Andrew Anthony – McCann-Erickson 19
Dave Crichton – J. Walter Thompson; Roche Macaulay & Partners 19
Donna McCarthy – Saatchi & Saatchi 19
Michael O’Reilly – Bozell Palmer Bonner; Cossette Communication-Marketing; Michael O’Reilly Advertising 18
Alan Russell – Palmer Jarvis 18
Philippe Garneau – TBWA Chiat/Day; Vickers & Benson 17
Chris Dacyshyn – Cossette Communication-Marketing 16
Colin Winn – Leo Burnett 15
Craig Cooper – MacLaren Lintas; MacLaren McCann 15
Greg Freir – Parallel Strategies 15
Peter McHugh – TBWA Chiat/Day 15
Ron Woodall – Palmer Jarvis 15
Judy John – Guerrilla TV; TAXI 14
Marta Cutler – MacLaren Lintas 14
Tom Nelson – Ammirati & Puris/Lintas 13
Gary Watson – Ambrose Carr Linton Kelly; Rent-A-Brain 12
Darrel Shee – Bryant Fulton & Shee 11
Brett Channer – Gee Jeffery & Partners 10
Marty Cooke – TBWA Chiat/Day 10
Tricia Barker – Bryant Fulton & Shee 10
—————————————
Magazine – agencies
BBDO 56
Holmes Donin Alloul 48
Ammirati & Puris/Lintas 36
Cossette Communication-
Marketing 32
J. Walter Thompson 32
Palmer Jarvis 20
MacLaren McCann 18
MacLaren Lintas 16
SMW Advertising 14
TAXI 13
