The new Adidas sports performance store in Toronto’s Dundas Square is not only the biggest of its kind in Canada (at over 10,000 square feet), but also the most high-tech. It includes the country’s first Adidas ‘tech terminal,’ which lets shoppers place RFID-equipped shoes from the display onto a platform to call up full sneaker info on a flat screen in front of them.
The terminal is part of the Adidas Innovation Centre, which will eventually include a ‘running track’ that allows shoppers to order customized shoes. The sophisticated, gesture-based technology can record data about how shoppers run on a virtual track to generate a shoe that’s exactly right for them. The personalized shoe orders will be turned around within 21 days.
‘It’s all about personalization, and to position ourselves strategically for future integration,’ explains Anthony Hardenne, director, interactive at Concord, Ont.-based Adidas Canada. ‘The intent is for people to come here and have a very engaging experience.’
Similar Innovation Centres are live in Adidas locations in the U.S., Europe and Asia.
