First dinner party. Quiet afternoon reading on the patio. Baby’s first steps.

Toronto-based Royal LePage Residential Real Estate Services is betting you have a lot of fond memories of things that have happened in your home – from milestones to everyday pleasures. So it has crafted a contest, Great Moments at Home, inviting consumers to submit their favourite memories at royallepage.ca/gm for a chance to win a $25,000 shopping spree from Hbc, or one of 50 Hbc gift cards. Royal LePage clients also get an Hbc brochure full of discounts on items perfect for decorating their new homes as an exclusive value-add.

‘Hbc is an ideal partner for us because they have Zeller’s, The Bay and Home Outfitters, so there are products for all stages of home ownership,’ says Anthony Volpini, senior marketing specialist at Royal LePage. The Great Moments contest is being promoted in the brochure, as well as the May and June Hbc flyers, which are distributed to over eight million homes across Canada.

‘We differentiate ourselves by being about the experience of buying and selling a home, not just the transaction,’ says Volpini, explaining the Great Moments concept. He adds that the co-promotion appealed to Hbc as a way to drive store traffic and to reach a highly engaged target (people who are moving).

The contest wraps in July. At press time, it already had 700 entries.