Instead of taking environmentally irresponsible flights, why not collect points to earn eco-friendly rewards?
As more and more consumers worry about their carbon footprints, Toronto-based Green Rewards is gearing up to launch a green loyalty program this fall. It will work just like any other points program, with Rewards partners like Calgary-based Bullfrog Power. The accumulated points can be used to redeem eco-friendly stuff like transit passes, gym memberships and spa packages.
‘Our target is Canadian consumers who enjoy collecting points. And really, who doesn’t?’ says Andrew Souvaliotis, co-founder and chief executive, Green Rewards.
Green Rewards has recently acquired the like-minded Toronto-based online shopping mall ClickGreener.com. It’s a portal that enables consumers to shop online at their favourite merchants, like Amazon and Canadian Tire, and ClickGreener donates half of its click-through referral fees to eco orgs like WWF and Tree Canada. Consumers pay the same price they pay when they access the merchant’s site directly.
‘The best way to have an impact is to not disrupt the everyday life of consumers,’ says Souvaliotis. ‘We’re saying, ‘Keep shopping as you normally would, and we’ll help you do something good.”
Souvaliotis is working with Toronto-based agencies Fuse, Digital Cement and Weber Shandwick, and says that PR and WOM will play a big role in the fall launch plans.
