The Canadian Direct Marketing Association has chosen Peter Case as chairman-elect of its board of directors for 1995-96.
Case is the vice-president of advertising for Royal Bank.
John Gustavson, cdma president and chief executive officer, says Case has a ‘vital understanding’ of how to capitalize on the marketing opportunities of interactive technologies and direct response tv.
Case takes over as chairman of the cdma board at the association’s next annual meeting in May.
