Bose, a u.s. audio equipment maker, has launched a home theatre product this month as part of its Lifestyle line, incorporating a decoding system to challenge the Dolby Pro-Logic system used in most similar products.
The Bose and Dolby systems decode and manipulate audio signals to create an enveloping audio effect when watching movies.
The Lifestyle Twelve system incorporates Video Stage technology, developed by Bose’s own team of engineers.
‘Video Stage steering logic is a decoding system that takes full advantage of all Dolby surround decoding material,’ says Allison Fraser, senior product manager at Bose headquarters in Framingham, Mass.
The Lifestyle Twelve system includes a cd player, an am/fm radio tuner and Bose’s acoustimass base module, which incorporates the amplifier, microprocessors and signal decoders.
Along with five speakers and a remote control, the system also includes inputs for a number of other audio and video components.
The entire system comes in one box.
‘From the ground up’
‘The Lifestyle Twelve has been designed from the ground up for the home listening environment,’ Fraser says.
The music centre of the Lifestyle 12 has a sleek, low-profile console virtually identical to that of the Lifestyle Three and Lifestyle Five music systems.
‘The differences are in the base module,’ Fraser says.
‘The real benefit of our system is that it is very high performance and very easy to use, but virtually invisible,’ she says.
Bose has been working on developing a home theatre system for some time, according to Fraser.
‘Many of our salespeople would have liked this product to be on the market several years ago,’ she says.
‘But, we never bring anything onto the market unless we feel it is the right product.’
The System Twelve will be available through Bose’s regular Canadian retailers at a suggested retail price of $2,799.
Bose will be advertising the Lifestyle Twelve in more than 20 general interest and specialty magazines, most of which originate in the u.s.
Bose develops its advertising in-house.
