Mmmuffins Canada has hired The Communique Group of Toronto to handle advertising for its three divisions: mmmarvellous mmmuffins, michel’s baquette and Muffin Break outlets.

The foodservice chain has 165 franchised stores, all offering on-site baked foods.

Communique will create and produce print, radio and tv advertising, as well as direct mail and point-of-purchase material for the company.