Maple Leaf Meats has launched a promotion in Eastern Canada in support of its bologna meat products.

The promotion, which began in mid-July and runs to early August, includes a recipe contest in which participants submit bologna recipes to be judged during an Aug. 8 cookoff in St. John’s, Nfld.

The contest, called the Big Stick Bologna Recipe Contest, is being backed up by a 60-second radio spot airing in major East Coast markets.

Creative was by Optimum Public Relations, the public relations arm of Cossette Communication-Marketing. PA