Re: Shopsy’s new ad campaign on the front page of the June 27 issue.
We’ve all heard those urban myths about what sort of meat goes into a hot dog.
Okay, so let’s play a little game of word association.
What happens when you put the headline, ‘Nice Doggie,’ next to a shot of a package of weiners?
Makes for a campaign that’s hard to swallow.
Clive Veroni
President
Stringer Veroni Ketchum Advertising
Toronto
