Steve Taylor is a brand manager at Toronto-based Neilson Cadbury.

Taylor began his career as an assistant product manager, working on the Crunchie and Wunderbar brands.

Taylor is currently managing the Neilson Crispy Crunch and Cadbury Classics businesses.

Favorite packages by category:

1. Food and beverage: Cape Vineyards for Calona Wines by Ken Koo Creative Group.

2. Cosmetic and drug: Nu-Medicine for Nu-Life by Flight Path Design & Communication.

3. Household goods: Shower Massage for Teledyne Water Pik Canada by The M2000 Group.

General impression:

‘There were many innovative designs which provided relevant and practical marketing solutions. In some cases, the package is the only communication vehicle, and the design firms were able to communicate complicated messages.’